Living in the 21st century is living in the digital age, especially when it comes to advertising. We live in a world where technology is incorporated into our everyday lives, so it only makes sense that the evolution of advertising follows suit. That is where digital advertising falls into the mix. There are a variety of digital tactics to use to advertise your business.
Digital Marketing Tactics
In the digital age, there are several ways to reach your target audience directly to their device. With these standard digital tactics, you can ignite your digital presence:
- Paid Search (SEM) – Paid search is an effective way to drive traffic to your website, increase brand awareness, and gain new customers.
- Geo-fencing – This location-based service tactic drives web and foot traffic by using “fences” around any physical address, like a competitor’s place of business, or community hot spot.
- Retargeting – Site and search retargeting campaigns are designed to increase brand awareness.
- Display Advertising – Drive web traffic, build awareness, and generate high-quality leads with display advertising.
Blending Digital and Traditional
The water can get a little muddy when it comes to what qualifies as traditional media vs. what qualifies as digital media in the digital age. Traditional marketing includes television and radio, but with the development of streaming television, streaming radio, and podcasting, the analytics and targeting that is available blurs the line between the two.
Streaming television is a perfect example of a tactic that blurs the line between digital and traditional marketing. Streaming TV boasts more than 90 million viewers nationwide all while utilizing targeting capabilities to reach the right audience. As a non-skippable advertising option, there are several opportunities for consumers to see your brand and/or business in their own time.
Living in the 21st century, it is hard to say what is next. Technology is forever evolving and changing to make life “easier” and lighten the workload of some, but at what cost? The up-and-coming involvement of artificial intelligence appears to be where we are going. With machine learning and deep learning, AI can be properly implemented. Machine learning gives AI the ability to learn, while deep learning gives AI the ability to mimic a human brain’s neural network.
Artificial Intelligence is the current future of technology, and possibly marketing. It is still in the early stages regarding marketing, but it has become a handy tool with content. What will happen next with AI? Who knows, but we are in the digital age, and it is forever evolving.
It is safe to say that when it comes to the digital world, we know where your customers are and how to reach them. With tactics blending and technology changing, you never know what is next but one thing is for certain, advertising in the 21st century faces new changes daily and Media Venue is ready for it!
If you are looking to reach customers where they are, we are here to help! Contact Media Venue today to discuss advertising your business in the digital age.
About Our Blogger
As part of the Digital Marketing team, Montayah Pozzi is driven to learn the ins and outs of digital marketing. She utilizes this drive, and prestigious academic background, to bring marketing knowledge to her clients and help them market in a way that will best benefit their business.