Traditional Marketing Television is one of the most popular marketing avenues—some even call it the “Gold Standard of Marketing.” But as marketing has shifted to a …
Digital Marketing With prices rising, including the cost of advertising, geo-fencing has become an excellent way to spend marketing dollars both effectively and efficiently. Whether you pair …
News March is Women’s History Month! Over the years, women have been some of the most influential figures in the marketing and advertising industry. Women have …
News The Super Bowl is a time for friends, family, and of course, football. But it is also for some of the year’s best and most …
News Often people believe that marketing and advertising are the same, but they are not. They are often a package deal, which could lead to confusion, …
News Key Points: Influencers are leading marketing initiatives Social channels are replacing traditional search engines. New targeting solutions and Artificial Intelligence to make a significant impact …
News Radio Matters Despite countless evolutions in digital marketing, radio continues to be one of the most valuable promotion methods– reaching 93% of adults each week. This is …
News A Google Business Profile (GBP), formally known as Google My Business (GMB), is a listings platform that anchors your business in the local digital landscape. …
News Key Points: In July, streaming content won 34.8% of total U.S. TV viewing time. Streaming offers denser metrics like video completion rates. Streaming allows advertisers …
Digital Marketing A Google Ad Grant increases visibility online for your nonprofit organization. Commercial companies often run Paid Search campaigns to appear in searches run by prospective …
News Cost-effective, efficient marketing is a priority for any business. Neglecting social media opportunities is one of the easiest ways to fall behind your competition. The …
News For the past 15 years, advertising on social platforms such as Facebook has become a wonderful way to reach both new and existing customers. But, …
