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Traditional Marketing

Advertising on Streaming Television

            Television is one of the most popular marketing avenues—some even call it the “Gold Standard of Marketing.” But as marketing has shifted to a …

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Digital Marketing

Why Geo-fencing

With prices rising, including the cost of advertising, geo-fencing has become an excellent way to spend marketing dollars both effectively and efficiently. Whether you pair …

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News

Women’s History Month: The Women of the Advertising Agency

March is Women’s History Month! Over the years, women have been some of the most influential figures in the marketing and advertising industry. Women have …

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News

Super Bowl Advertising – Past, Present, Future

The Super Bowl is a time for friends, family, and of course, football. But it is also for some of the year’s best and most …

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News

Marketing Myth: Marketing is the Same as Advertising

Often people believe that marketing and advertising are the same, but they are not. They are often a package deal, which could lead to confusion, …

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Social Media changes in 2023 News

The Future of Marketing: Social Changes

Key Points: Influencers are leading marketing initiatives Social channels are replacing traditional search engines. New targeting solutions and Artificial Intelligence to make a significant impact …

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The Evolution of Radio Advertising News

The Evolution of Radio Advertising

Radio Matters Despite countless evolutions in digital marketing, radio continues to be one of the most valuable promotion methods– reaching 93% of adults each week. This is …

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News

Google My Business to Google Business Profile

A Google Business Profile (GBP), formally known as Google My Business (GMB), is a listings platform that anchors your business in the local digital landscape. …

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Advertise with streaming TV News

Why Advertise with Streaming TV?

Key Points: In July, streaming content won 34.8% of total U.S. TV viewing time. Streaming offers denser metrics like video completion rates. Streaming allows advertisers …

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google ad grants increase visibility for your nonprofit Digital Marketing

Google Ad Grants – Increase Visibility Online For Your Nonprofit Organization

A Google Ad Grant increases visibility online for your nonprofit organization. Commercial companies often run Paid Search campaigns to appear in searches run by prospective …

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News

6 Benefits of Outsourcing Social Media

Cost-effective, efficient marketing is a priority for any business. Neglecting social media opportunities is one of the easiest ways to fall behind your competition. The …

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News

Lift the Results of Your Paid Social Campaigns

For the past 15 years, advertising on social platforms such as Facebook has become a wonderful way to reach both new and existing customers. But, …

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