When it comes to traditional advertising, we’re giants in the field. We cover all traditional marketing mediums with in-depth media strategy, planning and buying.
Television advertising engages the consumer through sight, sound and motion, creating an emotional connection with your brand. Programming can be targeted by demographic, time of day, day of the week and specific programs.
When consumers view programs through an enabled device or app like Roku, Apple TV, Amazon Fire Stick, etc., they’re on streaming TV. Over 85% of U.S. households have at least one streaming device and a cable or satellite provider. Streaming TV boasts more than 90 million viewers nationwide and offers some benefits, such as index targeting over its traditional counterpart. Streaming TV offers non-skippable advertising, which means more consumer eyes on your brand and/or business.
This form of marketing involves sending a physical piece of promotional material through the USPS or other courier service to a home or business. Media Venue offers standard direct mail, customer mailings and variable message mail solutions. There are many ways to select lists or services that make sure you are hitting the right doorsteps.
While traditional radio primarily focuses on those who are in their car, streaming radio accompanies your target audience as they are actively listening to on-demand content. Platforms such as Spotify, Pandora, Sirius XM, iHeart, and many more offer significant benefits and features including behavioral and zip code level targeting to help businesses reach their target audience and achieve business goals.
Podcasts can be available in several downloadable formats, allowing the audience to listen anytime, wherever they are. This is a powerful marketing tool because of its appeal to mobile device users with an estimated 90 million users every month; 63% of audiences reported making a purchase decision influenced by a podcast they had listened to. By utilizing podcast capabilities, you will reach a wider audience allowing your message to connect with more people. With this platform, you are marketing your business through content and direct to the consumer.
A classic advertising method, billboards afford businesses a cost-efficient way to reach on-the-go consumers with 24/7 coverage on primary interstates and secondary “neighborhood” roads. They are a non-invasive but impactful vehicle that complements other media elements and offers the opportunity to target specific neighborhoods with a unique message.
Newspaper and Magazine advertising is a way to reach local or national consumers with an ongoing presence in the daily news and glossy format. Its variety of ad sizes and sections allows advertisers more space to include details, coupons and special offers. Understanding the goal for the medium is key to determining which publications to pursue.
Advertising on the radio is an excellent way to engage listeners wherever they are. Local radio has vast potential for influence, reaching users in their car, at work, at home, while out shopping or dining and over their computer or smartphone. Radio is ideal for branding or sales messages, allowing high frequency at an efficient cost. With the rising popularity of streaming radio platforms, you can count on radio to meet your audience when it matters most.
Retargeted postcard campaigns utilize print retargeting technology that appends a consumer’s I.P. address to a physical home address. The program places a pixel on pages throughout a client’s website. Within 24 hours after a site visit, a relevant direct mail postcard will be generated and mailed to that address– labeled with the homeowner’s name– with a special offer or message.
Cinema ads reach an engaged, captive audience before movies begin with a standard :15 or :30 second TV spot. This cost-efficient vehicle allows clients to reach a wide variety of audiences, DMA wide or down to a specific neighborhood. Get your business on the big screen with cinema.