With prices rising, including the cost of advertising, geo-fencing has become an excellent way to spend marketing dollars both effectively and efficiently. Whether you pair it with another tactic or are looking for a brand awareness opportunity. This marketing tactic allows you to advertise to your audience, both existing consumers and potential customers.
What is Geo-fencing?
Geo-fencing is a marketing tactic that allows an advertiser to set a designated perimeter and target those devices in that location. This location-based marketing tactic is effective, especially considering that over 91% of people have mobile phones and 86% have smartphones worldwide.
Whether you are looking to create virtual fences around a physical address, such as a competitor or a community hotspot, geo-fencing uses location-based marketing effectively. There are ever-changing additions and updates to geo-fencing. Additions include audience curations that allow you to reach those in your desired area who have an interest in your product and/or business.
Geo-fencing: How It Works
Geo-fencing creates a virtual fence around a desired location. When someone enters into the virtual fence, their mobile ID is captured. Then they are delivered a display ad (banner or video) to that device for up to 30 days.
As a location-based service that drives both web and foot traffic, geo-fencing makes it possible to reach your desired consumer. Whether they are on the footstep of a competitor or within a 5-mile radius of your store, you can reach them.
Benefits of Geo-fencing
This marketing tactic is not only effective, but it also has several other benefits that make it worthwhile. Here are a few reasons to consider adding geo-fencing to your marketing initiatives:
- Timely – a superior trait that geo-fencing has is its timeliness. When someone enters the targeted area, they receive the designated ad almost instantly. This makes things easier for a business owner to know that their ad is being served efficiently and is also being served to a relevant consumer.
- Targeted – picking your targeting area eliminates the mass marketing concept. Instead it makes it possible for marketers to deploy the ads in places where your customers are likely to be.
- Cost Effective – the fact that geofencing campaigns can be delivered in specific locations based on the consumer, makes them cost-efficient. You only pay for the ads in that area instead of paying for ads in a mass marketing effort that can get lost in the shuffle and be delivered to irrelevant consumers.
- Flexible – since geofences can be curated to fit your marketing strategy to ensure that they are effective and meet your desired marketing goals.
This virtual fence makes it possible to advertise efficiently and effectively. Geo-fencing goes beyond a dot-circle radius. It expands into addressable options and audience curations. These options make it possible to reach your current audience while reaching a new group of potential consumers. As a cost-efficient and effective marketing tactic, it is safe to say that geo-fencing is worth adding to your marketing plan.
Interested in adding geo-fencing to your marketing plan? Or any other digital or traditional tactics? Contact Media Venue today!
About Our Blogger
As part of the Digital Marketing team, Montayah Pozzi is driven to learn the ins and outs of digital marketing. She utilizes this drive, and prestigious academic background, to bring marketing knowledge to her clients and help them market in a way that will best benefit their business.