A new or updated website is an exciting prospect for many business owners, but it is important to know how to make the most of it and what key areas that should be focused on during the updates. After all, a website is not only the first impression for many potential customers, but it can be a strong selling point that encourages customers to choose your products and/or services over others.
It is important to consider how customers are finding your business to start with. This is where the importance of search engine optimization comes in when making the most of your new or updated website.
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is a series of steps performed on and off your website to boost the website’s ranking in search engines such as Google or Bing. The goal of SEO is to rank as close to #1 in search engines as possible.
Although we have an entire blog post dedicated to the ins and outs of SEO, SEO essentially works in 3 different stages:
1. Technical SEO
2. On-page (on-site) SEO
3. Off-site (off-page) SEO
Each of these 3 stages contributes something important that impacts a website’s SEO and helps you make the most of your website. Some examples of attributes from these 3 stages include an optimized URL structure, high-quality content that includes keywords and phrases, and white hat backlinks.
Need help understanding the ins and outs of SEO and how to implement them on your website? Media Venue provides SEO consultations and SEO performance services to help you make the most of your website!
Why is SEO Important for Websites?
Why is search engine ranking important? On Google alone, 71% of website clicks go to sites that are on the first page of search results. In contrast, less than 6% of clicks will go to websites that are on the second page of search results.
This means that if your website ranks on the first page of Google, you will see much more website traffic than you would if your website was on the second page. This increased traffic could potentially translate to more business opportunities, which is one of the reasons why it is so important to make the most of your website with search engine optimization!
SEO is important for websites in many other ways. For example, an SEO-optimized page has a 200% higher conversion rate than pages that are not optimized for SEO. Why? The reason is simple: an SEO-optimized page brings your target audience directly to your website. This is the audience that knows exactly what they are looking for. A website with great SEO helps bring them directly to you from the search engines.
In fact, great SEO can even improve your website’s ad performance and result in a better ROI (among other benefits).
How Media Venue can Optimize a Website’s SEO
Media Venue offers several services that can assist you in making the most of your website with SEO. Our website design services can create a website for your business with SEO in mind, assisting with everything from an optimized URL structure mobile-friendly design, and more.
Media Venue can also assist in content development and social media management, both of which not only create high-quality content for your website and social media channels, but also target the keywords and phrases that help boost your website’s SEO.
Before starting with any SEO project, Media Venue will first begin with an SEO consultation where we will analyze your website and social media channels to see what needs improvement and will provide you with an outline of our findings so you can see exactly what needs to be done and how Media Venue can help you make the most of your website to boost the SEO.
Shelton, Kelly. “The Value Of Search Results Rankings.” Forbes, Forbes, 30 Oct. 2017, www.forbes.com/sites/forbesagencycouncil/2017/10/30/the-value-of-search-results-rankings/#72f86d8544d3.
Sherman. “SEO ROI: How Much Revenue Does SEO Really Produce?” Lyfe Marketing, 11 Oct. 2019, www.lyfemarketing.com/blog/seo-roi/.