When it comes to websites, many people DO judge the book by its cover. In fact, almost 40% of people will stop interacting with a website due to unattractive design- let alone other important impacts of a great website, including usability and responsiveness.
Although our previous posts have highlighted the impact of posting high-quality content and implementing SEO strategies, the full potential of these strategies can only be achieved once a great website design is implemented. This post will break down the importance of a well-designed website for your business, the impact of layout on the customer experience, SEO, revenue, and how Media Venue can help your business make the most of its website.
The Importance of Great Website Design
There are many statistics that showcase the importance of website design. Almost 40% of visitors stop interacting with a poorly designed website. What’s more, nearly 90% are less likely to return. Even more, 3 in 4 site visitors judge a website’s credibility based on its design and more than 90% cite a website’s design as the reason why they did not trust the website. In this case, the look of a website can have a severe impact on its performance if it is designed poorly, one of many reasons why it is important to invest in a great website.
What does a great website design include? Being responsive (the ability of a site to change to fit different screen sizes) is a major factor, as almost 8 in 10 internet users access websites from their mobile phones and 50% of online shopping is done on mobile phones.
A great website should also have a fast loading speed, be easy to navigate, and have plenty of high-quality content (among other features). Media Venue is well-acquainted with the various aspects of a great website design and how to achieve them in a website design for your business!
Website Design’s Impact on Customer Experience
There are several different aesthetic facets that a good website should meet to positively impact the customer experience. For example, a great website design should provide a great customer experience through ease of use and page responsiveness. In fact, optimizing a website for faster loading speed can increase conversion rates and boost revenue. Mobile-friendly websites also see an increased likelihood in return customers.
Need help improving your website’s customer experience? Media Venue can help with our website design service!
Website Design’s Impact on SEO
Making the most of your website with SEO is not just about using keywords and phrases throughout a website’s content; a website’s design can have an impact on SEO performance, too. There are many “behind the scenes” technical aspects (such as the website coding). A few SEO aspects you may be familiar with are page speed, mobile-friendliness, and a sitemap.
These are just a handful of website design aspects that can have an impact on SEO. This is why it is important to choose a company that not only knows how to design a website, but do so with SEO in mind. Let Media Venue help your business achieve a great website that not only serves your customers well, but ranks well in search engines, too.
Website Design’s Impact on Revenue
There are several ways that a website design can impact a business. One of the most important is its impact on revenue. One statistic states that if a website’s user experience is not meeting customers’ standards, almost 90% will take their business to a competitor. Slow-loading websites also lead to a loss of revenue.
Revenue can also be impacted by whether people trust the website and whether the website is responsive to make purchases while shopping on different devices. Don’t let your website negatively impact your business’s revenue; contact Media Venue today to start your website design consultation.
Make the Most of Your Website with Media Venue
Website design has the potential to make a major impact on your business, so only settle for the best! At Media Venue, we are proud to offer a website design service that not only builds websites, but takes the time to know the business and deliver great results. To start on a new website for your business or to request an assessment of your current website, contact Cassie Rogers at email@example.com