A website is one of the most crucial aspects to acquiring new customers. Although it’s important to your SEO to optimize your website for search engine visitors, you need something there to keep site visitors present, engaged, and interested in the products and/or services your business offers. The solution is high-quality content, a vital aspect of not just your website, but your marketing plan. This post explains how to make the most of your website with high-quality content, the benefits of quality content, and how Media Venue can assist in creating content that not only keeps your website’s visitors engaged, but also boosts SEO.
What is High-Quality Content and Why is it Important?
High-quality content is long-form content that is descriptive and optimized with keywords and key phrases to boost SEO performance. This content seeks to engage and inform your audience and (most importantly) get those site visitors to choose your business when considering a purchase of products and/or services. However, there is not just one type of content that should be created for your website. High-quality content includes everything from descriptions of products and services to blog posts.
So why is high-quality content important not just for your website, but for your business? There are several reasons. High-quality content is your business’s opportunity to show what you know and communicate that knowledge to the customer; in fact, it is an opportunity to convey your business’s expertise in the industry to your customers.
Even more, high-quality content is a big factor in SEO. Search engines may consider other factors like URL structure and page responsiveness when calculating your website’s SEO. However, the actual content is what will help you stand out from the crowd. Targeting keywords that describe your business, products, and services will help you rise above others in search engine rankings, leading to more potential traffic and revenue for your website!
However, establishing expertise and SEO are not the only benefits of placing high-quality content on your site. Custom content has led to a 78% increase in brand trust from consumers. It also affects more than 60% of buying decisions. Content marketing has also been shown to create a 6x higher conversion rate!
These are just some of the many reasons why high-quality content is so important for your business’s website. But how do you get started and what should you focus on?
The Content Should Your Business’s Website Should Have:
Now that you’ve seen the impact high-quality content can have on your website, it’s time to uncover what type of content your business’s website should have:
Does your website have an “About Us” page? A contact page? How about a page where site visitors can learn more about your products and services and what sets them apart from others? These are just some examples of pages that should not only be on your website but optimized with high-quality content. After all, these pages are an opportunity to tell prospective customers about your business and why it stands out from the rest.
Blog content (like this post) is a great opportunity to engage with your existing audience while also gaining a new one. Blogging also has many additional benefits. Custom content has been shown to create an increase in brand trust and conversion rates, and blog posts are a great opportunity to implement this custom content. Even more, blog posts can generate up to 8x more traffic and 3x more leads. Blog content encourages conversions, such as subscriptions to email lists.
High-quality content on your website is one of the main focuses for making the most of your website. However, you should also consider the impact of off-site content. This content, including social media posts and email marketing, can have great benefits that can assist in achieving your content marketing goals and acquiring new customers. Content can also be linked to your website to and guide people to visit your website, rather than focusing on search engines alone.
How Media Venue Can Help
There are many benefits that come from having high-quality content on your website, no matter whether that content is on a page, blog post, social media or email. However, it can be hard to know what to focus on when writing content that both informs and engages your customers, while also targeting keywords and phrases that will boost your website’s SEO. With years of experience in optimizing websites and producing high-quality content, Media Venue is ready to help you! Email Cassie Rogers today at email@example.com to learn more about how Media Venue can create high-quality content for your website or check out our full list of digital marketing capabilities, including content development, website design , and more.