Co-op funds offer financial assistance to clients by paying for a portion of their advertising costs. Effectively using your allotted company funds toward marketing and advertising can be a valuable tool. It is an opportunity to increase your visibility, sales, and branding. While there are many things to utilize your funds for, marketing is a great option to get the most for your money.
What is Co-Op Advertising?
Co-op marketing programs are designed to help your business pay for a portion of advertising costs. Typically, they are calculated or accrued based on a percentage of a business’s sales for that partner’s products or services. Since putting a plan together for each small advertising effort can be exhausting, utilizing these funds make it possible to build a long-term marketing plan to fit your business.
What Do Co-Op Programs Pay For?
Co-op funds are a win-win for everyone. As the provider, your business will sell a company’s product and/or service to the best of your ability. Then, in turn the corporation will give you money back to spend on advertising to promote that product and/or service. We all know that an increased marketing presence generates more sales. Large corporations have a vested interest in your success and by providing things like marketing dollars, promotional products, displays, and more, this will increase the likelihood of generating more sales. Again, win-win!
How Do I Get Co-Op Funds?
Not everyone knows about their co-op programs; in many cases as a sales representative, you might not even know it exists. Media Venue works with multiple corporations that offer this funding. So, your company can use these funds for our comprehensive digital marketing and/or traditional marketing services. Our team will plan, create, manage, and place all the advertising efforts of mixed media. Once the campaign is completed, we will submit the claims for reimbursement. We work with some companies that pay up to 75% of your digital advertising. Let us help you get the most out of your marketing.
How Can Media Venue Help?
Our services include managing approval, media planning, and strategic placing of all advertising efforts through various media channels to ensure that your business doesn’t miss out on funding opportunities. Through creative compliance, accrual regulation, claim submission, and reimbursement guidance we take the “guesswork” out of your co-op spending. Media Venue has over 25 years of experience with the varying aspects of co-op advertising management, including creative compliance guidelines, accrual regulations, reimbursement, and more. Additionally, we will help with eliminating the loopholes that often cause co-op dollars to go unspent is crucial to running a successful co-op or group advertising initiative.
Let’s discuss how our teams can work together to ensure your funds aren’t being wasted. Contact us today for assistance with co-op fund management and meeting your advertising goals.
