What is Co-Op Advertising?
Co-op marketing programs are designed to help your business pay for a portion of advertising costs. Typically, they are calculated or accrued based on a percentage of a business’s sales for that partner’s products or services. Media Venue has over 25 years of experience with the varying aspects of co-op advertising management, including creative compliance guidelines, accrual regulations, reimbursement, and more. Eliminating the loopholes that often cause co-op dollars to go unspent is crucial to running a successful co-op or group advertising initiative.
Common Co-Op Questions & Answers
What do co-op programs pay for?
Co-op funds are a win-win for everyone. you sell their products or services, they give you money back to advertise. An increased marketing presence generates more sales. Companies have a vested interest in your success and by providing things like marketing dollars, promotional products, free products, or services, displays, and more, they increase the likelihood that you will sell more! Again, win-win!
How do I get co-op funds?
Sadly, not everyone knows about their co-op programs; in many cases, your sales representatives might not even know it exists! Once you can confirm that your organization has a co-op program, our experienced team will manage, plan, and place all the advertising efforts of mixed media and finalize by submitting the claims. You can use these funds for our comprehensive digital marketing and/or traditional marketing services.
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Let’s discuss how our teams can work together to ensure those co-op funding opportunities aren’t being wasted.
