There are plenty of platforms that offer video content—Instagram, Facebook, and TikTok are just a few examples. However, no video-sharing platform can rival YouTube. YouTube’s powerful platform reaches 2 billion people across the world, not to mention that nearly 4 out of 5 internet users have a YouTube account. When you put this reach alongside YouTube’s large content catalog ad unique capabilities, it’s no wonder why businesses, content creators, and casual viewers all enjoy being on the platform.
Although YouTube has such an expansive reach, you may be wondering why it matters to your business when there are so many other social media platforms available. To help answer your questions, Media Venue has put together a list of important features and statistics to explain 5 reasons why your business should be on YouTube.
5 Reasons Why Your Business Should Be on YouTube
1. YouTube Has a Large Global Viewership
With 2 billion monthly users across the world, it’s an understatement to say that YouTube has a large audience. Looking specifically at statistics for the United States, we see that 94% of adults between the ages of 18 and 44 will use YouTube at least once a month and that more adults use YouTube than Facebook or Instagram. In addition, YouTube has a larger reach in the 18 to 49 year old demographic in the United States than all cable networks combined!
YouTube’s expansive reach—both across the world and here in the United States—is just one reason why it is a good tool for business.
2. YouTube is the 2nd Largest Search Engine
YouTube is great for sharing videos and has a far-reaching audience, but the platform pushes the boundaries of social media so far that it is actually also considered to be the 2nd largest search engine in the world. As people search for how-to videos and product reviews, your business’s videos might just answer their search query. This brings more viewers (and potential customers) to your brand!
3. Consumers Discover New Businesses through YouTube
YouTube can also be a great tool for businesses because 90% of consumers discover new products and companies on the platform.
There are a variety of ways consumers can discover your business on YouTube. Positive product reviews and recommended videos often lead viewers to the discovery of new brands. These features show that not only is the platform great for getting your business in front of a large audience, but it is also a platform that makes it easy for consumers to discover and learn more about your products and services.
4. Consumers are Looking for Video Content
Before purchasing a product or service, many consumers spend time researching it. On YouTube, this can mean anything from watching product reviews to a behind-the-scenes look at the services your business offers. Why is this important? Almost half of consumers looking to make a purchase will look for videos first. Getting your business on YouTube not only provides the opportunity to deliver this information, but also builds brand recognition, trust, and guides them to make the purchase at your business.
5. Get Ahead of Your Competitors
Although YouTube presents many potential benefits for businesses, less than two-thirds of businesses are on YouTube. By launching your business’s YouTube channel, you’ll be getting ahead of the curve. With this additional platform to reach consumers, YouTube presents an opportunity to begin posting great video content to build your channel and begin attracting more customers before your competitors do.
How long do my videos need to be?
At Media Venue, we recommend that your videos be no longer than 2 minutes. This is because 2 minutes provides the most opportunity for maximum engagement while also being just enough time to give a great overview of the product or service you are highlighting in the video.
Do I Need a Channel When I Can Just Post My Video on Facebook or Instagram?
Yes! Aside from being a social media platform, YouTube is also the world’s 2nd largest search engine. This means that if you’re skipping out on YouTube, you are missing potential traffic to your business. Plus, posting videos on your YouTube channel doesn’t mean that you can’t post them on your other social media channels!
Where can I learn more about getting started?
We have another blog post on “Video Marketing for Your Business” that discusses why video marketing is important and how to get started with video marketing. You can also learn more about Media Venue’s digital marketing capabilities or email our Director of Digital Marketing—Cassie Rogers—with additional questions or for information on how Media Venue can help launch your business’s YouTube channel.
Creating a Channel for Your Business
YouTube is a unique platform that creates a bridge between social media and search engines. It can have a massive impact for your business. For busy business owners, we understand how overwhelming not only creating a channel can be, but also filming, editing, and posting video content. At Media Venue, we can help your business reach its video content creation goals with our digital marketing services! To learn more about Media Venue and getting started on YouTube, be sure to visit the Media Venue website and email Cassie Rogers, our Director of Digital Marketing at firstname.lastname@example.org. Enhance your marketing investment with Media Venue!
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About Our Blogger
Charlotte Mason has more than 3 years of experience in the digital media industry. Her focus is on writing, social media management, and email marketing. Her enthusiasm for the creative aspects of marketing keeps her regularly seeking innovative advertising solutions for her clients.