Today we celebrate World Wide Web Day, a day to commemorate the invention of the World Wide Web and it’s impacts. The World Wide Web has influenced nearly every aspect of our lives, including marketing. Thanks to the availability and analytical applications of the internet, the world of marketing has evolved offering entirely new digital strategies.
The Influence of the Internet
The World Wide Web was introduced in 1989 by Sir Tim Berners- Lee. In the thirty plus years since it’s invention, the internet has impacted marketing in a variety of ways. The World Wide Web has allowed individuals across the globe to access the knowledge and influence of the internet. The global reach and analytical abilities of the internet have changed the way businesses market forever.
The World Wide Web reaches across the globe. This allows businesses to meet brand new audiences where they are—whether that’s down the street or across the world. This global reach is unprecedented in its abilities to access individuals, including through marketing. Marketing through the internet isn’t only effective, it is also cost- efficient. Many traditional methods such as television and print come with a higher price tag than a variety of digital marketing tactics. By spending that budget on online marketing, a business can get more reach for their dollar. Digital and online marketing also offers analytics and data that is unachievable by other, more traditional advertising methods. A business can utilize this data to better market to their target audience, and to reach new customers.
Reach Your Audience through Online Marketing
In digital marketing, there are a variety of tactics that a business can utilize to better reach their target audience. At Media Venue, our teams offers the knowledge and expertise to yield powerful results from the below digital marketing techniques, as well as display advertising and retargeting.
- Paid search/ Search engine marketing (SEM)- This digital tactic allows your business to get ad placements on search engine result pages that increase visibility when a customer searches your keywords. This is a great tool to increase brand awareness and traffic to your website, or business.
- Geo- fencing- This digital strategy utilizes the information obtained from a consumer’s device to advertise to them based on their location. For example, you can geo- fence the competition to make sure that your ad is seen by a consumer looking for a similar product.
- Online Video- Video is one of the most effective creative methods of marketing, including online. Online video helps to increase the reach and awareness of your brand, and targets those most likely to interact with you based on your custom strategy.
Media Venue Is Here to Help
Media Venue specializes in getting your business in front of your target audience, including online. Whether you are looking to market through more traditional techniques, or digital marketing, our team is here to help. We can help you create a digital strategy for your marketing that will get your business seen. Contact Media Venue today to start working on a new marketing plan for your business.
