Keeping up with industry trends can be difficult, especially when it comes to search engine optimization. It seems like there is always a new algorithm debuting that uproots your SEO strategy. Or worse, causes you to give up on the idea of having one in the first place.
We get it, SEO is hard…but that does not mean it is impossible. In fact, SEO is one of the most important aspects of any business’s website, which is why it is imperative that your business has an SEO strategy in place. Luckily, Media Venue keeps up to date on the latest SEO trends and is ready to help you understand the basics of SEO, how SEO works, and why your business needs an SEO strategy.
WHAT IS SEO?
SEO (Search Engine Optimization) is a series of strategies implemented on a website to boost its ranking in search engine queries. These strategies often include enhancing website characteristics such as keywords, title tags, website content, and more. Essentially, the goal of these strategies and enhancements is to make it easier for search engines to understand your website’s content valuable. In return, the search engines improve your website’s search engine ranking for related queries, which can increase organic impressions and site visits.
HOW DOES SEARCH ENGINE OPTIMIZATION WORK?
Search Engine Optimization is based on enhancing specific factors of your business’s website and website content to be more appealing to search engines, such as creating long-form content around keywords. Search engines will evaluate these factors according to their algorithms and will then rank websites based on what they see as being the most pertinent to a consumer’s search query. In fact, Google has over 200 components it evaluates by! Investing in a strong SEO strategy can build up your website’s authority on these search engines so that when consumers are performing these web searches, they are more likely to be led directly to you.
Still struggling to understand how SEO works? Consider this example: If you search “furniture store near me,” Google is not going to show you a furniture store halfway across the country. Instead, Google will factor in your location and then rank websites based on how well their SEO matches with your search query to provide a list of the most helpful websites. The website that best matches your search query will be the first organic result on the page due to its SEO, with the websites listed after that first organic result decreasing in how well their SEO matches your search query.
WHY DOES MY BUSINESS NEED AN SEO STRATEGY?
SEO is more important than ever in today’s competitive market. After all, there are over 1.7 billion websites on the internet. With all these websites battling for ranking within their own niches and keyword lists, it’s enough to make your head spin. That is why it is important to build an SEO strategy around your business’s needs and goals so your website can compete against the competition on search engines.
Even more, improving your website’s SEO is an opportunity to lead consumers directly to your business. As your website builds up SEO and ranks higher in search results, consumers are more likely to visit your website. This means increased business opportunities.
Here are some additional statistics on why your business needs an SEO strategy:
- The first 5 search results receive more than 65% of clicks on search engines
- Over 30% of clicks will go to the top-ranking result on Google
- Almost half of Google searches are looking for local businesses or services, with around a quarter of these searches leading to a purchase
Thankfully, Media Venue provides several services to help build your website’s SEO, including content development, search engine registration, and more.
HOW DO I GET STARTED?
If you are looking to implement an SEO strategy for your business’s website, you are in the right place! Media Venue has a wealth of experience in helping clients build their business’s SEO. We offer several different services so that you can pick which feels best for your business goals.
Starting off with an SEO consultation, Media Venue will analyze your website’s content, search engine registration, and more. We will provide you with a detailed report on how your website is performing and suggestions on how to improve.
Media Venue can then implement these solutions in a variety of ways. From content development that increases your website’s authority and targets keywords to optimizing your website’s coding, Media Venue offers high-quality services and solutions to optimize your website’s SEO.
Ready to build your business’s SEO strategy? Visit our website, give us a call at (502) 855-4783, or email Cassie Rogers, our Director of Digital Marketing, at firstname.lastname@example.org for more information. Enhance your marketing investment with Media Venue!
Ahlgren, Matt. “100+ Internet Statistics & Facts (2020) You Need To Know.” Website Hosting Rating.
Barrell, Jen. “26 SEO Statistics for 2020 and What You Can Learn from Them.” IMPACT, IMPACT, 11 Dec. 2019.
Lee, Jessica. “No. 1 Position in Google Gets 33% of Search Traffic [Study].” Search Engine Watch, 20 June 2013.
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