In recent years, social media has become the dominant outlet for reaching both new and existing customers through branded content. As the business side of the social platforms, such as Facebook, continue to evolve and grow, reaching those desired consumers becomes more of a challenge. How can your ads stand out? When it comes to video ad vs. a static ad, there are several factors to consider.
Benefits of Static Ads
A static ad is simply an ad that consists of a photo you select, along with the desired information used to reach and convey a message to your desired audience. From that ad, they are redirected to your website to view your products and/or services.
There are several benefits to using a static ad. Here are some that you should consider:
- Universality: static ads can be displayed easily on both a desktop and cell phone. They can also be used for a variety of business goals within any industry
- Convenience: As one of the easiest creatives to make, putting together an image ad ensures that the content is stable and needs no further maintenance
- Easy to control: Static ads can’t be changed, so there is no need to worry about anyone modifying or making changes to your published content
Static ads are one of the easiest forms of advertising on social media, but it is also a great place to start as a new business.
Benefits of Video Ads
A video ad allows a business to share more information in a creative format. They are quite effective especially when you want to promote your products and services. Video ads help the consumer learn more about your business and what your offering, whether it’s a sale or brand awareness.
Similarly, to static ads, there are advantages to using video ads. One of those advantages includes the variety that is available.
- Instream Video Ads – videos that are played before, during, or after a video that a viewer is watching
- Display Video Ads – an online advertisement that combines text, images, and a URL that links to that businesses website where the viewer can learn more about what is being offered or make a purchase
- Out stream Video Ads – a mobile only video ads that appear on partner sites and apps outside of YouTube
Video ads drive a 48% higher sales rate than static ads, specifically on social media. They provide better reach and a higher level of engagement.
Video Ads Drive Better Engagement
Mindless scrolling is a large part of the world of social media. This is often what makes reaching your desired audience a little trickier. Engaging content is needed to stop those casually scrolling, which is often why videos perform better. In fact, users watch 100 million hours of video on Facebook daily.
As a video consuming society, it seems natural that video ads lead to both better reach and engagement when compared to static ads. They convey a clearer message and 95% of that message remains with the viewer beyond watching the video.
Video vs. Static Ads: What Works Best for You
Advertising on platforms, such as Facebook is a great way to reach your audience and build brand awareness. Multiple ad formats exist to help you reach your goals. The best thing to do is to take a step back and see what works best for the product and/or service that is being promoted. One way to do this is to conduct an A/B test. This will allow you to see what works best for not only ads, but also audience, ad placements, and delivery.
In short, both video and static advertising can be effective in many ways. It all comes down to the message you are wanting to share. Avoiding cluttered content and implementing a concise advertising plan is the best way to build brand awareness and engage with existing customers. Choosing between the two ad options, ultimately depends on what is being advertised, but it is also a preference. Setting campaign goals and considering the various benefits of each are the right steps to choosing what works best for your brand.
Here at Media Venue, we can implement a variety of plans to help you achieve your marketing goals. Through various advertising methods, including paid and organic social media. Contact us today to help you set your plans into motion.
About Our Blogger
As part of the Digital Marketing team, Montayah Pozzi is driven to learn the ins and outs of digital marketing. She utilizes this drive, and prestigious academic background, to bring marketing knowledge to her clients and help them market in a way that will best benefit their business.