In the marketing industry, things are always changing and evolving. As digital marketing continues to thrive and expand, it has become the most common advertising tactic on the market. While digital marketing has its advantages, traditional marketing has proven its success for decades.
Traditional Marketing Options
Billboards, commercials, and print ads are common examples of traditional marketing methods. While these methods have been around for decades, and some, even centuries, they continue to hold their value and prove their successes. Integrating these traditional marketing methods into your advertising plan can help you reach your ideal audience off- screen.
Outdoor
This tactic has a focus on signage, such as billboards, bus shelters, and posters. Outdoor marketing usually has a wide reach with only a single campaign and is a cost- efficient way to get your businesses name seen across the area.
Magazines and newspapers are the most popular forms of print advertising, but there are dozens of print options. This tactic can help you target your audience by purchasing print space that reaches that demographic, targeting, and lifestyle. For example, if you are selling garden supplies purchasing a print ad in an outdoor magazine will help you to target your ideal consumers.
Direct Mail
This tactic includes sending postcards, flyers, and catalogs to a selected audience. This will help to bring your business into their home, establishing brand recognition. This tactic usually works best when paired with an offer or other cause for follow-up by the consumer.
Broadcast
Including television and radio, this is one of the most common and effective traditional marketing tactics. Broadcast can help bring your business to life, offering space for creativity and personality in the spots created. Broadcast spots offer you an opportunity to bring the vision and message of your company directly to your consumer. Broadcast helps to establish brand recognition, trust, credibility, and increases memorability.
Reaching the Right Audience
Traditional marketing methods have proven success in increasing engagement, sales, and revenue. These marketing tactics help to establish trust and brand recognition in your audience. Seeing a business on television or on a billboard enhances the credibility with the viewer. This increase in brand trust can reflect in your profits and engagement.
Traditional marketing also allows targeting demographics that are not commonly reached by the digital sphere. For example, businesses targeting the 65+ demo would want to go with a traditional marketing tactic that its audience is familiar and engages with, instead of paid social ads. By reaching your audience in a way that they are familiar and comfortable with, you establish a relationship and maybe even earn a customer for life. Traditional marketing methods also reach a broad audience with a single campaign. One billboard or commercial could reach millions of people depending on its location, or station.
While traditional marketing methods are extremely helpful in establishing brand trust and reaching specific demographics, it is important to create a comprehensive marketing plan. Adding these traditional tactics to a digital recommendation will allow for a wider reach and will complement any digital strategies used. At Media Venue, our team of experts can help you create a marketing plan that reaches all your goals.
Media Venue is Here to Help
While the marketing industry is ever-changing, our team of experts is always here to help. The Media Venue team can get your business in from of your ideal audience—Online, on-air, or anywhere in between. Contact us today to start working on your business’ personalized business plan.
