Are you Mobile?

If you’re following the current mobile trends this holiday season then you know what a crucial part mobile is playing. Over half of consumers will use their mobile and tablet devices to research gifts, seek out discounts and make purchases. If you’re not in the mobile arena yet, you’ve missed a chance to capitalize on this year’s holiday shopping. Or maybe you’ve dabbled in it, but aren’t sure what to do next? Well, below are a few questions to ask yourself when evaluating your mobile effectiveness.

  • What percentage of your online traffic is coming from Mobile?
  • Is your website Mobile Optimized?
  • Better yet, do you have a specific Mobile site?
  • What actions are your customers trying to complete on your Mobile site?
    • Make a Transaction
    • Find your Location
    • Retrieve a phone number
    • Research products
  • What devices are your customers using the most?
  • Are your paid search campaigns targeted to Mobile?
  • Are you taking advantage of cost efficient Mobile display campaigns?

In terms of mobile, that’s the tip of the ice berg when it comes to ensuring your business is Mobile savvy. If you’re not sure how to answer some of those questions or want to take your Mobile game to the next level, give us a shout. As always, we’re here to help!


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