Today’s digital age puts a bigger emphasis on social media advertising than ever before, causing many to wonder if email marketing is still relevant. However, the importance of email marketing for your business cannot be understated. After all, it often has hidden benefits that are not available through social media.
What is Email Marketing?
Email marketing is a form of digital advertising that is made up of 2 main components: an email list that consumers sign up for and the content that the business plans to send out to this list. Sounds pretty simple, right?
As straightforward as email marketing sounds, some think that it is an ineffective strategy due to the time it takes to build up a contact list. However, there are several benefits of email campaigns that not only make them stand out from other advertising options but also make them an important focus for today’s businesses.
Quick and Easy Contact with the Customer
The great part about email marketing is that it allows quick and easy contact with the customer. For example, if your business decides to run a flash sale later this week, there are few opportunities to create and run a television ad, web campaign, or other advertisements specifically related to that promotion in such a short time span.
Besides promoting last-minute sales, they can offer several other benefits to businesses, such as opportunities to notify customers of store openings/closings, special events, new products, etc. The ability to contact customers quickly and easily through email is a huge advantage for any business.
Email Marketing Provides Opportunities to Communicate In-Depth Information
Social media, television, radio, print, and internet ads can be great for communicating information, but they are often limited to how in-depth that information can be. Emails, on the other hand, provide a large amount of space that can communicate your brand’s message.
Email Marketing Directly Reaches the Target Audience
Some companies may brush it off because of its lack of immediate large-scale reach and how long it can take to build up reach.
However, what they forget is that emails target your core audience. These are the people who have already engaged with your business by signing up for your email list, meaning that they are also the most likely to engage again. This is perhaps the key element that makes email marketing stand out from other forms of digital advertising.
Email Marketing By The Numbers:
- 49% of consumers said that they would like to receive promotional emails. (Statista 2017)
- 85% of users use smartphones to access email. (99Firms)
- Adding video increases click rates by 300% (Mailmunch 2022)
- Personalized subject lines provide a 50% higher open rate (Data Axle 2017)
- The average open rate for a “Welcome” email is 82% (GetResponse 2017)
- Every $1 spent generates an average return of $32 (Litmus 2021)
- 81% of Business to Business marketers use email to deliver content (Content Marketing Institue 2020)
- 64% of millennials prefer email communications from businesses (Bluecore 2021)
- 59% of respondents say marketing emails influence their purchase decisions (Salecycle 2022)
Frequently Asked Questions
Is email marketing still relevant?
Yes, it is extremely relevant in today’s market, as it is an extension of your business. It can improve branding, provide information, and help achieve your business goals. In fact, marketing emails have a higher engagement rate than social media!
Is email marketing worth the cost?
It is a high-impact form of advertising with low associated costs. It is estimated that email has an average of 3,800% ROI, which means that for every $1 spent on email advertising, businesses earn an average of $38 back. That can become a huge return on investment for your business!
How can email marketing help my business?
There are several ways that it can help your business, but it all depends on your business goals. These goals can therefore influence how you choose to structure your business’s marketing emails, such as whether you want more website clicks, brand awareness, etc.
How Do I Get Started?
Did you know that Media Venue offers email marketing services? Let us help you develop an email campaign that will get your brand noticed by consumers.
For more information, contact Cassie Rogers to learn about the different services and benefits Media Venue offers and the benefits that come with working with Media Venue to create your email marketing campaign. Enhance your marketing investment with Media Venue!
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