Key Points: In July, streaming content won 34.8% of total U.S. TV viewing time. Streaming offers denser metrics like video completion rates. Streaming allows advertisers ...
Outdoor advertising has been around since the 1500s, known as “flyposting”. Unsurprisingly, the name changed to what we know it as, Billboards. There have been ...
Yep, you read that right. Traditional advertising is not dead. In a recent article, the Harvard Business Review (HBR) stated that traditional advertising – long ...
Billboards have been around for a little over 150 years. Originally, they were based on poster advertisements. As billboards started becoming more popular, the ad ...
For more than 3,000 years, the Olympics have been an ever-changing event. Created to honor Zeus, the king of Gods, it has expanded tremendously. It ...
When consumers picture the most eye-catching ads they have ever encountered, it often isn’t a newspaper ad that they saw while drinking their morning coffee. ...
Streaming television is taking the world by storm. With more and more people cutting the cord with cable every day, streaming services provide a great ...
In today’s digital world, it is easy to assume that print advertising is dead. However, it is very much still alive and thriving! Magazines, newspapers, ...
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