Tag: television

television television

Television Is Still King

Do you remember the 1980 song, “Video Killed the Radio Star”? The hit track by British one-hit wonders the Buggles laments how the rise of …

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traditional creative print advertising

Best Practices for Traditional Creative

Traditional marketing refers to any type of advertising that is done offline – the most popular vehicles being television, radio, and print marketing. While digital …

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cable advertising News

Cable Advertising – A Targeted Solution

When deciding how to spend their advertising dollars, many businesses may be surprised to discover that TV advertising is much more complicated than it originally …

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Utilizing Comscore for Smart Media-Buying

At Media Venue, we are continuously seeking out the best tools available for our media planning initiatives, which in turn provide us with more comprehensive …

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utilize local media local search

How Consumers Utilize Local Media during COVID-19

As the COVID-19 pandemic began changing our world, it also created some significant shifts across the advertising and media industry. One noteworthy shift is how …

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statistical changes News

Statistical Changes in Media Viewership

As mentioned in last week’s blog post on television advertising during the COVID-19 quarantine, there are currently huge shifts occurring in video viewership in response …

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Television Advertising During COVID-19 Quarantine

Quarantine, social-distancing, and isolation have become a typical part of life for most Americans during the current COVID-19 crisis. Efforts are being made all over …

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