Television is widely known as one of the most effective forms of traditional marketing. With technology evolving, it has continued to maintain its place as …
In marketing, television remains the gold standard. Getting your business on television is a great way to reach a large audience in a short amount …
Television is one of the most popular marketing avenues—some even call it the “Gold Standard of Marketing.” But as marketing has shifted to a …
Key Points: In July, streaming content won 34.8% of total U.S. TV viewing time. Streaming offers denser metrics like video completion rates. Streaming allows advertisers …
For more than 3,000 years, the Olympics have been an ever-changing event. Created to honor Zeus, the king of Gods, it has expanded tremendously. It …
Streaming television is taking the world by storm. With more and more people cutting the cord with cable every day, streaming services provide a great …
With over 40 million subscribers, Hulu is one of the biggest streaming television platforms in the world. Now more than ever, people are cutting the …
Do you remember the 1980 song, “Video Killed the Radio Star”? The hit track by British one-hit wonders the Buggles laments how the rise of …
Traditional marketing refers to any type of advertising that is done offline – the most popular vehicles being television, radio, and print marketing. While digital …
When deciding how to spend their advertising dollars, many businesses may be surprised to discover that TV advertising is much more complicated than it originally …