marketing strategy Television is one of the most popular marketing avenues—some even call it the “Gold Standard of Marketing.” But as marketing has shifted to a …
News Key Points: In July, streaming content won 34.8% of total U.S. TV viewing time. Streaming offers denser metrics like video completion rates. Streaming allows advertisers …
News For more than 3,000 years, the Olympics have been an ever-changing event. Created to honor Zeus, the king of Gods, it has expanded tremendously. It …
Streaming Television Streaming television is taking the world by storm. With more and more people cutting the cord with cable every day, streaming services provide a great …
advertising budget With over 40 million subscribers, Hulu is one of the biggest streaming television platforms in the world. Now more than ever, people are cutting the …
television Do you remember the 1980 song, “Video Killed the Radio Star”? The hit track by British one-hit wonders the Buggles laments how the rise of …
print advertising Traditional marketing refers to any type of advertising that is done offline – the most popular vehicles being television, radio, and print marketing. While digital …
News When deciding how to spend their advertising dollars, many businesses may be surprised to discover that TV advertising is much more complicated than it originally …
analytics At Media Venue, we are continuously seeking out the best tools available for our media planning initiatives, which in turn provide us with more comprehensive …
local search As the COVID-19 pandemic began changing our world, it also created some significant shifts across the advertising and media industry. One noteworthy shift is how …
