Tag: SEO


Optimizing Your Business’ Digital Footprint

The invention of the internet provided an avenue for companies to be seen by a world-wide audience. With just a few clicks, anyone could access …

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brand identity kit

A Business, A Brand, An Identity: The Importance of A Brand Kit In Marketing

Think of your favorite brand. Imagine their logo and their colors. Perhaps you only need to glance at an advertisement before immediately recognizing it by …

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Marketing Tips for Small Businesses

This season is full of holidays and celebrations, but you can’t forget about Small Business Saturday! Small Business Saturday is the first Saturday after Thanksgiving. …

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Effective Reputation Management Increases Visibility, Trust, Traffic, and Revenue

Do you own a local business?  Are you familiar with the concept of Reputation Management?  Do you know how many “stars” your business rates on Google, Facebook, …

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NAP Consistency Digital Marketing

The Importance of NAP Consistency

In today’s society, companies have found that one easy way to win business over their competitors is by providing an easy customer journey. After all, …

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GMB posting digital marketing

GMB Posting – Increase Your Reach

As most people in business know, registering a business with search engines including Google, Bing, and Yahoo can have a wide range of benefits. Along …

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link building content development

Link Building 101

Link Building is a search engine optimization process that involves acquiring hyperlinks from other websites to your own (source). Links may come from partner organization …

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search engine registration Digital Marketing

Search Engine Registration: Going Beyond Google

When marketers talk about search engine registration, most often they focus on Google. And with good reason—Google is the most popular search engine worldwide, taking …

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Google rankings Digital Marketing

Racing Through the Ranks: SEO in 2021

It’s Derby weekend here in Louisville, and the city is gearing up for two days of mint juleps, extravagant outfits, and the race known as …

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paid v. organic search Digital Marketing

The Search for the Answer – Paid vs. Organic

We live in an era of limitless resources when it comes to information. When we find ourselves stumped on something, what do we do? We …

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