Tag: search engine

branding

Optimizing Your Business’ Digital Footprint

The invention of the internet provided an avenue for companies to be seen by a world-wide audience. With just a few clicks, anyone could access …

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2024

New Year, New Goals!

A new year can mean new goals for your business. Marketing is one of the most important parts of running a business, and keeping up …

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NAP Consistency Digital Marketing

The Importance of NAP Consistency

In today’s society, companies have found that one easy way to win business over their competitors is by providing an easy customer journey. After all, …

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GMB posting Digital Marketing

GMB Posting – Increase Your Reach

As most people in business know, registering a business with search engines including Google, Bing, and Yahoo can have a wide range of benefits. Along …

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search engine registration Digital Marketing

Search Engine Registration: Going Beyond Google

When marketers talk about search engine registration, most often they focus on Google. And with good reason—Google is the most popular search engine worldwide, taking …

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Google rankings Digital Marketing

Racing Through the Ranks: SEO in 2021

It’s Derby weekend here in Louisville, and the city is gearing up for two days of mint juleps, extravagant outfits, and the race known as …

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display advertising digital marketing

Put Your Business on Display (Advertising)

Since 1994, the year that the first display ad flashed across a computer screen, display advertising has come a long way. Through the years, as …

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paid v. organic search Digital Marketing

The Search for the Answer – Paid vs. Organic

We live in an era of limitless resources when it comes to information. When we find ourselves stumped on something, what do we do? We …

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search engine marketing digital marketing

Search Engine Marketing: Reaching Relevant Audiences

Competition for business is all around us especially as we head into a new year and begin planning for Q1. In an increasingly hectic market, …

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local search digital marketing

Local Search 101: Putting Your Business on the Map

By now you know that it’s important for your business’s website to be search engine optimized. However, if you have a defined service area, you …

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