Tag: print advertising

marketing strategy

Extra, Extra, Read All About It: Newspaper Advertising

In today’s digital era, you would assume that traditional forms of advertising would decline. However, that is not the case. Newspaper advertising has proven to …

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Extra, Extra, Read All About It: Advertising in Print Publications

In the Digital Age, there has been a shift in marketing to focus on digital and social media—but don’t forget about the traditional, tried and …

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zombie in a crowd CTV

Traditional Advertising is Not “Dead”

Yep, you read that right. Traditional advertising is not dead. In a recent article, the Harvard Business Review (HBR) stated that traditional advertising – long …

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newspaper advertising newspaper

Why Add Newspaper Advertising to Your Marketing Plan

When consumers picture the most eye-catching ads they have ever encountered, it often isn’t a newspaper ad that they saw while drinking their morning coffee. …

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print advertising branding

Print Advertising – Let’s Get Physical

In today’s digital world, it is easy to assume that print advertising is dead. However, it is very much still alive and thriving! Magazines, newspapers, …

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traditional creative print advertising

Best Practices for Traditional Creative

Traditional marketing refers to any type of advertising that is done offline – the most popular vehicles being television, radio, and print marketing. While digital …

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newspaper advertising content development

Newspaper Advertising – How to Be Successful

Despite what you may believe, newspaper advertising is not dead. Newspaper advertising has changed a lot in the last decade. However, the vehicle still provides …

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direct mail branding

Direct Mail – Still Relevant in the Digital World

Direct Mail is still around and very relevant. In fact, many of us receive at least one piece of direct mail daily in our mailbox. …

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community outreach marketing strategy

Community Outreach During The Pandemic

The COVID-19 global pandemic has turned the world as we know it entirely upside down. As a result, 2020 has seen struggle and uncertainty socially, …

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magazine advertising branding

Magazine Advertising – Make a Lasting Impression

Although the 21st century is regarded as the age of technology, there are many benefits to utilizing traditional marketing methods, such as print advertising. In …

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