Tag: marketing strategy

positive reviews digital marketing

Why Respond to Positive Reviews

You may think that when a consumer leaves a positive review, there is no need to respond to it. After all, there is no conflict …

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advertising agency advertising budget

Why Use an Advertising Agency?

Many businesses consider working with an advertising agency, but do not understand all the benefits of doing so. Will an agency cost your business more …

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negative reviews branding

How to Handle Negative Reviews

In today’s digital world, the way that your customers talk about you online is important. While you may see chatter about your brand on social …

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community outreach marketing strategy

Community Outreach During The Pandemic

The COVID-19 global pandemic has turned the world as we know it entirely upside down. As a result, 2020 has seen struggle and uncertainty socially, …

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Google Analytics analytics

Google Analytics : Data Overload!

If you are familiar with Google Analytics, then you are aware of the immense amount of information that the dashboard provides. In many ways, that’s …

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email marketing digital marketing

Optimize Your Email Marketing Campaign

Email is one of the most popular methods of communication available, with 5.6 billion active email accounts in existence as of 2019. Because of this …

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holiday marketing digital marketing

Holiday Marketing Ideas – ‘Tis Almost the Season

As the holidays are quickly approaching in one of the most unprecedented years in history, businesses are already grinding their creative gears. Why? In hopes …

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branding branding

Why Branding is Important To Marketing

In the early days of marketing, a brand identified the company that produced a good or service with a simple image or mark. For example, …

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invest in retargeting digital marketing

5 Reasons to Invest in Retargeting

As we approach the holiday season, many businesses are looking to increase their marketing efforts, whether that is advertising on streaming radio, launching a video …

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advertising-budget advertising budget

How to Set A Successful Advertising Budget

Setting a successful advertising budget can be a daunting undertaking. Today, there are so many media vehicles with varying degrees of options that it can …

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