Tag: marketing strategy

marketing strategy

Advertising on Streaming Television

            Television is one of the most popular marketing avenues—some even call it the “Gold Standard of Marketing.” But as marketing has shifted to a …

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website Digital Marketing

Why Update Your Business Website

While some people view a website as a landing page for customers to visit, it can (and should) be so much more. In fact, a …

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job recruiting digital marketing

Job Recruiting with Social Media

While social media is primarily used by businesses to connect with current and prospective customers, its benefits can be countless. In fact, an often-forgotten use …

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diversifying social media digital marketing

Diversifying Social Media – More Than Just Facebook

As the most-used social media site in the world, it is no wonder that businesses often focus their social strategy specifically on Facebook before any …

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marketing strategy

3 Advertising Tips for a Successful 3rd Quarter

The third quarter, or July-September, can be a slow time for businesses in all industries. Children are out of school, people are on vacation, and …

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positive reviews digital marketing

Why Respond to Positive Reviews

You may think that when a consumer leaves a positive review, there is no need to respond to it. After all, there is no conflict …

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advertising agency advertising budget

Why Use an Advertising Agency?

Many businesses consider working with an advertising agency, but do not understand all the benefits of doing so. Will an agency cost your business more …

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negative reviews branding

How to Handle Negative Reviews

In today’s digital world, the way that your customers talk about you online is important. While you may see chatter about your brand on social …

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community outreach marketing strategy

Community Outreach During The Pandemic

The COVID-19 global pandemic has turned the world as we know it entirely upside down. As a result, 2020 has seen struggle and uncertainty socially, …

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Google Analytics analytics

Google Analytics : Data Overload!

If you are familiar with Google Analytics, then you are aware of the immense amount of information that the dashboard provides. In many ways, that’s …

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