Tag: Google

2024

New Year, New Goals!

A new year can mean new goals for your business. Marketing is one of the most important parts of running a business, and keeping up …

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digital marketing

Google My Business to Google Business Profile

A Google Business Profile (GBP), formally known as Google My Business (GMB), is a listings platform that anchors your business in the local digital landscape. …

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digital tactics

From Froogle to Google: The Evolution of Google Shopping

In 2002, Google started dipping their toes into the world of online shopping with their Froogle service, a price comparison platform with their Froogle service. …

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Google postpones browser cookie crumbles browser cookies

Google Postpones Browser Cookie “Crumble” until 2023

“FOMO” (fear of missing out) is a point of great anxiety for anyone working in digital marketing today. The rate of change in the marketplace …

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NAP Consistency Digital Marketing

The Importance of NAP Consistency

In today’s society, companies have found that one easy way to win business over their competitors is by providing an easy customer journey. After all, …

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GMB posting digital marketing

GMB Posting – Increase Your Reach

As most people in business know, registering a business with search engines including Google, Bing, and Yahoo can have a wide range of benefits. Along …

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search engine registration Digital Marketing

Search Engine Registration: Going Beyond Google

When marketers talk about search engine registration, most often they focus on Google. And with good reason—Google is the most popular search engine worldwide, taking …

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Google rankings Digital Marketing

Racing Through the Ranks: SEO in 2021

It’s Derby weekend here in Louisville, and the city is gearing up for two days of mint juleps, extravagant outfits, and the race known as …

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display advertising Digital Marketing

Put Your Business on Display (Advertising)

Since 1994, the year that the first display ad flashed across a computer screen, display advertising has come a long way. Through the years, as …

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paid v. organic search Digital Marketing

The Search for the Answer – Paid vs. Organic

We live in an era of limitless resources when it comes to information. When we find ourselves stumped on something, what do we do? We …

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