With prices rising, including the cost of advertising, geo-fencing has become an excellent way to spend marketing dollars both effectively and efficiently. Whether you pair …
A Google Business Profile (GBP), formally known as Google My Business (GMB), is a listings platform that anchors your business in the local digital landscape. …
Cost-effective, efficient marketing is a priority for any business. Neglecting social media opportunities is one of the easiest ways to fall behind your competition. The …
Yep, you read that right. Traditional advertising is not dead. In a recent article, the Harvard Business Review (HBR) stated that traditional advertising – long …
In recent years, social media has become the dominant outlet for reaching both new and existing customers through branded content. As the business side of …
In 2002, Google started dipping their toes into the world of online shopping with their Froogle service, a price comparison platform with their Froogle service. …
QR codes are everywhere! Take Snapchat for example. You can scan someone’s QR code to add them as a friend instead of typing their username. …
In conversations with clients, one of the questions we often hear is, “how can you help us reach new customers?” Let’s take a moment to …
“FOMO” (fear of missing out) is a point of great anxiety for anyone working in digital marketing today. The rate of change in the marketplace …