Tag: digital tactics

Digital Marketing

Why Geo-fencing

With prices rising, including the cost of advertising, geo-fencing has become an excellent way to spend marketing dollars both effectively and efficiently. Whether you pair …

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digital marketing

Google My Business to Google Business Profile

A Google Business Profile (GBP), formally known as Google My Business (GMB), is a listings platform that anchors your business in the local digital landscape. …

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digital marketing

6 Benefits of Outsourcing Social Media

Cost-effective, efficient marketing is a priority for any business. Neglecting social media opportunities is one of the easiest ways to fall behind your competition. The …

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zombie in a crowd CTV

Traditional Advertising is Not “Dead”

Yep, you read that right. Traditional advertising is not dead. In a recent article, the Harvard Business Review (HBR) stated that traditional advertising – long …

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advertising

Video Ads vs. Static Ads – Reach Your Audience

In recent years, social media has become the dominant outlet for reaching both new and existing customers through branded content. As the business side of …

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digital tactics

From Froogle to Google: The Evolution of Google Shopping

In 2002, Google started dipping their toes into the world of online shopping with their Froogle service, a price comparison platform with their Froogle service. …

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digital marketing

QR Codes: What Are They and How Do You Use One? 

QR codes are everywhere! Take Snapchat for example. You can scan someone’s QR code to add them as a friend instead of typing their username. …

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Customer Retention churn rate

Digital Marketing Tactics to Increase Customer Retention

In conversations with clients, one of the questions we often hear is, “how can you help us reach new customers?” Let’s take a moment to …

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Google postpones browser cookie crumbles browser cookies

Google Postpones Browser Cookie “Crumble” until 2023

“FOMO” (fear of missing out) is a point of great anxiety for anyone working in digital marketing today. The rate of change in the marketplace …

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