Tag: digital marketing

digital marketing

Why Geo-fencing

With prices rising, including the cost of advertising, geo-fencing has become an excellent way to spend marketing dollars both effectively and efficiently. Whether you pair …

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digital marketing

Women’s History Month: The Women of the Advertising Agency

March is Women’s History Month! Over the years, women have been some of the most influential figures in the marketing and advertising industry. Women have …

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commercials

Super Bowl Advertising – Past, Present, Future

The Super Bowl is a time for friends, family, and of course, football. But it is also for some of the year’s best and most …

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digital marketing

Google My Business to Google Business Profile

A Google Business Profile (GBP), formally known as Google My Business (GMB), is a listings platform that anchors your business in the local digital landscape. …

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digital marketing

6 Benefits of Outsourcing Social Media

Cost-effective, efficient marketing is a priority for any business. Neglecting social media opportunities is one of the easiest ways to fall behind your competition. The …

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digital marketing

Lift the Results of Your Paid Social Campaigns

For the past 15 years, advertising on social platforms such as Facebook has become a wonderful way to reach both new and existing customers. But, …

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photo of woman with increased awareness awareness

Increase Awareness and Engagement with Remarketing

3 men walk into a bar. Nope, scratch that, wrong story. A prospect visits your website. You want to continue to engage with this prospect …

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billboards

8 Types of Billboards

Billboards have been around for a little over 150 years. Originally, they were based on poster advertisements. As billboards started becoming more popular, the ad …

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advertising

Video Ads vs. Static Ads – Reach Your Audience

In recent years, social media has become the dominant outlet for reaching both new and existing customers through branded content. As the business side of …

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digital marketing

QR Codes: What Are They and How Do You Use One? 

QR codes are everywhere! Take Snapchat for example. You can scan someone’s QR code to add them as a friend instead of typing their username. …

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