Tag: analytics

Conversion Tracking analytics

MV How To: Conversion Tracking

Every marketing vehicle has its own set of metrics that can be reported at the conclusion of a campaign. However, conversion tracking is the trickiest …

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Google Analytics analytics

Google Analytics : Data Overload!

If you are familiar with Google Analytics, then you are aware of the immense amount of information that the dashboard provides. In many ways, that’s …

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comscore graph analytics

Utilizing Comscore for Smart Media-Buying

At Media Venue, we are continuously seeking out the best tools available for our media planning initiatives, which in turn provide us with more comprehensive …

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