The Super Bowl is a time for friends, family, and of course, football. But it is also for some of the year’s best and most memorable advertising. Brands pull out all the stops to put together creative and entertaining ads. Whether you’re a football fan or not, the Super Bowl is worth watching just for the ads.
Super Bowl Advertising – As We Know It
With more than 77 million Americans tuned in to Super Bowl XVIII, Los Angeles Raiders vs. Washington Redskins, one commercial break changed it all. Apple’s 1984 Macintosh commercial changed the course of what we know as Super Bowl commercials. Within a year of the commercial’s Super Bowl debut, Apple sold 280,000 Macs, whereas IBM’s PC sold fewer than 100,000. It is safe to say that one commercial pushed Apple farther into the future making it the powerful tech company we know today, all from ONE 60-second Super Bowl commercial. From 1984 on, advertisers knew Super Bowl advertising was an influential tool to reach the desired audience while also building awareness and having fun doing it.
Super Bowl Advertising – The Cost of a Commercial
Since the very first Super Bowl in 1966, large and small businesses recognized airtime’s importance. The price for a 30-second commercial started at $37,000, but as soon as the return on investment became apparent, the price continued to rise each year. By 1994, it reached a million dollars. In 2022, the price tag reached between a whopping $6.5 – 7 million for a 30-second commercial. The new price for a 30-second ad for this year’s Super Bowl is looking to be at least upwards of $7 million.
Super Bowl Advertising – How to Make It Worth It
There’s no question that the Super Bowl is the biggest advertising stage. Every year, brands vying for attention spend millions of dollars on 30-second commercials during the big game. And while the cost of a Super Bowl ad has gone up in recent years, the audience for the game has also grown. In 2022, 99.18 million people watched the Super Bowl. That means that if you’re not advertising during the Super Bowl, you’re missing out on a huge opportunity to reach potential customers.
But what makes a successful Super Bowl ad? It’s not just about having a funny or emotional commercial. You also need to make sure that your ad is relevant to your brand and that it tells a cohesive story. And of course, you need to make sure that your ad stands out from the pack. With so many brands vying for attention during the Super Bowl, you need to make sure that your ad is truly memorable. So how do you create a successful Super Bowl ad? Here are a few tips:
- Keep it relevant to your brand
- Make sure it tells a cohesive story
- Make it stand out from the pack
- Don’t forget to test your ad before the big day
By following these tips, you can create a Super Bowl ad that will help you reach your marketing goals.
Super Bowl Advertising – What’s Next?
Over the years advertising efforts and techniques have evolved to elevate the experience of the viewer. Whether we are looking at the past, present, or into future, it is safe to say that the Super Bowl is a major event for businesses of all sizes. In recent years, the cost of advertising during the game has skyrocketed. But is it worth the investment? That’s a question only YOU can answer, but it is also something that may take time to come to an answer.
If you’re looking to explore your options whether it is Super Bowl advertising or something on a smaller scale, contact Media Venue. Our team is ready and equipped to assist you in your Marketing efforts.
About Our Blogger
As part of the Digital Marketing team, Montayah Pozzi is driven to learn the ins and outs of digital marketing. She utilizes this drive, and prestigious academic background, to bring marketing knowledge to her clients and help them market in a way that will best benefit their business.