Summer brings bigger crowds, busier roads, and more opportunities for brands to connect with their consumers. Consumers spend more time traveling, shopping, and attending events during warmer months. That increase in activity makes summer one of the best seasons to invest in an outdoor advertising campaign.
Benefits of Bringing Your Brand into the Outdoors
Outdoor advertising gives brands consistent visibility in high-traffic areas. Billboards aren’t the only outdoor advertising options—Transit ads, digital displays, kiosks, and other outdoor placements allow businesses to reach consumers throughout their daily routines. Repeating exposure helps people remember your business long after they pass the ad.
Outdoor advertising offers flexibility beyond other marketing tactics. Thanks to the evolution of the outdoor advertising industry and the introduction of new options, outdoor can fit any brands’ budget. Digital billboards and targeted outdoor campaigns make it easier to promote seasonal offers, increase awareness, and reach new audiences without a huge financial strain.
While outdoor campaigns retain these benefits all year, summer is one of the best times of the year for outdoor advertising. From vacations to more local events, this season offers even more opportunities for brand visibility. Fairs, sports tournaments, events, and festivals are all hallmark signs of the summer. Each of these moments creates another opportunity for consumers to see your brand.
Hot Tips for Outdoor Summer Campaigns
Seasonal campaigns have the biggest impact when the messaging is timely, and fits the season. The Outdoor Advertising Association of America says that seasonal creative can increase response rates by over 30%. Bright visuals, simple messaging, and seasonal promotions perform greatly for brands during this season.
Summer- themed campaigns align with travel, outdoor activities, shopping, and entertainment. Summer holidays such as Fourth of July offer unique opportunities to serve promotions or connect with your consumer. These big holidays aren’t the only dates to be aware of; Focusing on smaller, seasonal moments are often-missed opportunities for new creative. Some examples to be aware of this summer are allergy season, back-to-school season, and summer festivals and camps.
Digital Billboards can be especially effective during seasonal campaigns, Businesses can rotate messages throughout the summer to update for holidays, promotions, or events. Best practice for outdoor is to update your creative at least four times a year. Static billboards are a great option for long- term visibility and brand recognition, but the creative can’t be switched out as quickly.
Keep Your Brand in the Summer Spotlight
Summer is the season of vacations, festivals, and busy weekends—And also the perfect time for your brand to meet your consumers on these on-the-go moments. Outdoor advertising keeps your message in front of consumers wherever summer takes them, from packed highways to community events.
A creative outdoor campaign can help your business stay fresh and visible all season long. Connect with our team at Media Venue today to start building a personalized marketing plan to make your brand stand out this summer.
