Video marketing utilizes videos to raise awareness, create engagement, and drive sales. Many businesses have found that video marketing has slipped through the cracks of their marketing strategy because they don’t know where to begin. However, despite the large price tag that is often considered a part of video marketing, it can be a great vehicle to reach a wide variety of potential customers.
When done properly, video marketing can be a goldmine. That being said, when done recklessly, it can be costly to your bottom line.
Keeping Up with Video Marketing
The most important thing to consider when implementing video marketing into your advertising plan is the current trends. There are a wide variety of popular types of videos that businesses can utilize on certain platforms to maximize their investments, including:
Social Content Videos
Videos on social platforms like Instagram, Facebook, or Twitter are social content videos. Businesses can post them organically or boost them to reach a wider audience. Videos on these platforms perform better when they are informative and understandable without audio. In fact, 85% of Facebook videos serve without sound. The most successful social videos are also under 30 seconds and grab the customers attention within the first few seconds.
Explainer Videos
These videos include product and company overviews and introduce what your business or a specific product has to offer. This type of content should be simplistic and include text to supplement the main points. Videos of this kind will be short and direct.
Testimonial Videos
Testimonials are great way for consumers to explain their positive experiences and/or reviews of a product or business. These videos are especially successful because customers are more likely to trust the honest opinions of other consumers over the word of a business marketing itself. Consider using influencers to further the video’s reach and engagement.
Why Use Video Marketing?
There are a wide variety of reasons that a business should use video marketing as part of their overall advertising plan. Studies have shown that adding video to your website can increase your Google rankings and impact customer’s buying decisions. In addition, video is significantly more memorable to consumers than text or picture advertising alone.
Today, 82% of consumer internet traffic is video, which is 15 times higher than it was in 2017. This drastic increase shows that video has the ability to entice a person into exploring your business in more ways than an image or array of text can. The motion in videos can also add urgency to the message, which can lead to an increase in customer engagement.
Get in Touch!
Video marketing can be an incredibly successful form of marketing for any business. Media Venue has experience in a wide variety of video, including TVA (Targeted Video Advertising). We can help you gain a better perspective about how video marketing can help your business. In addition, we can help you create video and a deployment strategy for a successful campaign. Contact us today to get started and to enhance your marketing investment!
