Today is National Social Media Day—A day we celebrate every day here at Media Venue! Social media has become one of the most important, and successful, tools in the marketing industry. Curating a digital presence that best represents your brand and business is one of the best ways to reach your audience, increase your engagement, and see growth through your marketing plan.
Social Media Can Benefit Your Business
In the digital age, a social media presence is a lot more than just a platform; It is how your audience views and interacts with your business. With over four billion social media users across the globe, your business can reach new audiences with a simple post. Creating a digital presence and marketing plan can help to benefit your business, and your profit.
Social media marketing can help bring your business into the palm of your consumers’ hand. By creating a digital presence, you can improve your brand’s recognition and awareness. Being recognizable can help your brand to build trust within your audience, growing your profits, and success. Social media also allows your business to connect with this audience right away. By being accessible through their phones or other technology, consumers can now contact businesses swiftly when there is a problem. This immediate communication allows business to correct any issue there may be, in real time, on a global platform. This improves customer service, audience connection, and helps to build trust in the brand.
As social media has grown, so have the marketing opportunities. Digital platforms now offer ways to target your ideal audience. This allows you to reach the people that are most likely to engage or visit your business, based on the targeting that you set. This targeting is usually fairly successful—49% of people say that targeted ads have helped them to find their perfect product. This targeting can also help you to learn more about your audience. Based on purchases and other demographics available through these platforms, you can learn which demographics are the most likely to engage with your business. From there, you can tailor your targeting to make sure you are getting seen by the most important audiences for your individual business.
The Future of Social Media Marketing
While technology continues to evolve, so does social media and marketing on it. When looking to the future, one of the largest influences on social media is artificial intelligence. With AI growing and accessible to everyone, many platforms and businesses are looking to streamline their digital marketing through AI. Over half of all employees in 2023 were using AI to help create content. Of all field, marketing has been influenced the most—over 35% of marketing professionals are already utilizing AI tools.
AI can help to streamline the creation of content, help to come up with fresh ideas, and offer ideas for targeting. While all of these are beneficial, relying on AI too much can also cause a host of problems, such as inaccurate information, loss of trust with consumers, and other challenges that often come with automating systems that were previously done by hand. As technology and the marketing industry continue to grow and face these challenges, so does social media marketing.
Media Venue is Here to Help
Social media, and the marketing industry as a whole, continues to evolve and change. With the fast pace of these updates, it can be hard to keep up. At Media Venue, our team of experts are here to help you navigate all things advertising, from Facebook to television. Contact Media Venue today to get started on a marketing plan that can best benefit you and your business!
