It can be hard to decide which social media platforms will be the most beneficial to your marketing strategy, but one to consider is Snapchat. Snapchat is a messaging app in which users can send pictures, videos, and messages that are only available for a short time. This platform rivals both Facebook and Twitter with over 300 million users world-wide. This wide reach sounds great for marketers, but there are a certain demographics that are easier to reach on the platform than others. So, what businesses would benefit from utilizing Snapchat as part of their marketing strategy?
Businesses that are looking to target a younger demographic should highly consider employing Snapchat as a marketing tool. 69% of U.S. teens say that they use Snapchat, compared to 30% of internet users aged 26-35 and 18% of internet users aged 36-45. If your target market falls under the age of 35, Snapchat can be an effective avenue to consider.
However, if your business is looking to reach an older demographic, Snapchat may not be the place to do it. Only 5% of people 56+ report using Snapchat. This is a very low number of prospective clients to reach if your business caters to this demographic. Instead, there are other methods, even social media platforms, that would be a better place to start.
Snapchat Influencer Marketing
If your business is considering trying influencer marketing, Snapchat is a great place to try it out. Influencers are people who have a dedicated social following and are viewed as experts within their niche. Utilizing influencers to make real connections with consumers is a great way to promote business recognition. Influencer marketing leverages these personalities to endorse your products to their followers.
A wide number of influencers utilize Snapchat – making influencer marketing a proven and successful marketing strategy through the platform. Plus, because influencers have created such a level of trust with their followers, their endorsement of your products or services can serve as social proof that your brand is trustworthy and worth trying. Digital ads alone on Snapchat cannot match the level of trust that is developed between an influencer and their followers.
Low Budget Requirements
Some businesses simply don’t have the funds to participate in some advertising avenues. However, Snapchat’s low daily minimum spend requirements allows businesses to test, learn, and optimize campaigns on a minimal budget. Users can launch ads on the platform with spend as low as $5 a day.
Plus, it is easy to stay within your limits by setting daily budgets, lifetime budgets, and spend caps within your campaigns. This ensures that your business does not spend any more than they intent to.
Implement Snapchat in your Strategy
If you are ready to reach your target audience through Snapchat, contact Media Venue today! We can design beautiful creative, catchy copy, and a well-planned strategy to help you enhance your marketing investment within this program. Or, if you are interested in exploring the wide range of social media platforms available for marketing, contact us to discover the best platform for your business!