This season is full of holidays and celebrations, but you can’t forget about Small Business Saturday! Small Business Saturday is the first Saturday after Thanksgiving. Beginning in 2010, this day has a special focus on small business, where as Black Friday and Cyber Monday tend to be more important holidays for larger corporations. While the size of your business doesn’t determine your success, it can influence your marketing decisions; Focusing on small business marketing strategies will help you pick the marketing strategies that will work best for your business.
Having a marketing strategy while running a small business is so important. Small businesses typically fly under the radar due to less visibility and lack of time or small budgets. However, having a strong marketing plan can help build brand awareness and give exposure to your small business.
Small Business Marketing Strategies
While small business marketing has many similarities with larger corporations or businesses, there are also some key differences that can help your business to see better results. From knowing your audience to creating key assets, keep these tips in mind when creating your marketing plan for your small business.
Know Your Audience
Knowing your audience is one of the most important aspects of running a business. Knowing what they like, dislike, and prioritize is key. It is also important to note what is pushing them to decide on purchasing a product. Once you know your audience, it can help you formulate a message that connects with them. It will also increase the chances of them purchasing from your business.
Create a Website
Creating a website for your small business will help promote who you are, your products, and your services. Having a powerful online presence is so important and will help to build your brand awareness. Creating a user- friendly website is important for all of your small business marketing strategies, including traditional methods.
Add a Blog
Blogging is an awesome way to bring in traffic to your website. Posting weekly blogs can help to build your credibility and create more visibility. You can also add a call to action at the end of each blog post to encourage readers to receive newsletters from your business or subscribe to the blog.
Improve Your Social Media
Social media is one of the most important marketing strategies that you can use. You can connect and engage with your customers. Social media will also help you to promote your products. Furthermore, using social media can help build brand recognition and awareness.
It is important to remain consistent when posting on social media. Using a social media schedule and calendar will help you stay consistent. When you plan your posts, you can be more thoughtful with the content that you are posting. Furthermore, you can think through how to make the posts more engaging for your audience.
Media Venue is Here to Help You!
From corporations to local, independent businesses, Media Venue is here to help. We focus on creating a marketing plan that will work best for you and your business, regardless of the size. We can help you build a marketing strategy to strengthen your business and get you in front of your target audience!