Optimizing Your Business’ Digital Footprint

The invention of the internet provided an avenue for companies to be seen by a world-wide audience. With just a few clicks, anyone could access a website, exposing them to the services and products that a company provided. The only problem: every other brand is on the internet too. There are thousands of options that can apply to each google search. Companies are left seemingly doomed to the last pages of search engine results. However, all is not lost. Enter: SEO.   

What is SEO? 

SEO stands for Search Engine Optimization. Essentially, SEO refers to the strategy of improving a website to increasing its visibility on a search engine. People do not often look past the first page of results on search engines. Using SEO strategies can help boost a website to the top of the search results page.  

What is the difference between SEO and SEM?

SEM stands for Search Engine Marketing. SEM often takes the form of pay-per-click advertising. In this type of advertisement, a company will pay to have their website or advertisements appear at the top of search engine results. Advertisers pay for these results, charged based upon the number of people that access their website. 

SEM and SEO are not necessarily different, but rather SEO is part of SEM. SEM encompasses both organic search results and paid search results. SEO focuses only on organic traffic from search engines.  

Why is SEO important? 

SEO is an essential tool to utilize within a marketing strategy. Organic search is responsible for 53% of all website traffic, in comparison to paid search which accounted for roughly 15% of all website traffic. The percentage of organic search traffic has only been growing in the last decade. Organic search is currently by far the leading type of traffic to websites. 

SEO Strategy Tips  

Use long-tail keywords.

Long-tail keywords include three or more words that are relevant to a company. There are often less searches of long-tail keywords, there is less competition. To get more traffic, use relevant keywords in site content, headings, and meta descriptions. 

Have a fast-loading website.

Most users will leave a website if it does not load within three seconds of the initial click. This can damage your SEO rankings. Having a fast-loading site is vital to an search engine optimization strategy.

Utilize local SEO.

Companies should fill out a Google Profile Business Profile listing. This will allow a company to be verified and reach a larger audience in the vicinity of their location. The company will then have the potential to appear as a top result to locals. 

Have user-focused design.

If a user spends a significant amount of time on a site, a message is sent to the search engine that the website is reliable. A website should be easy to navigate, simple, and visually appealing. Having a user-friendly website will boost the time spent on the website, and therefore boost its SEO rankings. 

Media Venue Is Here to Help!

Your company should gain from the benefits of utilizing these search engine optimization strategies. If you are looking to advance your website through search engine results, contact us. The professionals at Media Venue know how to boost your company. Our team is here to help your company stand out among the rest.

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