Competition for business is all around us especially as we head into a new year and begin planning for Q1. In an increasingly hectic market, it’s more important than ever to stand out among your competitors. So, how do you distinguish yourself from the pack? In what ways can your business reach the targeted audience before the competition? While there are a variety of advertising vehicles to choose from, one of the most effective is Search Engine Marketing (SEM), also known as Pay-Per-Click.
There are two ways to show up in the rankings on a search engine result page: organically or paid. Results that are populated organically are usually in the 4th or 5th place on the page. These are populated based your website’s SEO foundation. Paid text ads are usually the first 3 ads results shown at the top of the page and are populated based on the budget that is put behind them and the search engine algorithm. Paid text results are labeled as an “Ad” besides the URL.
The Basics of SEM
SEM campaigns allows advertisers to bid for ad placement on search engine results pages using keywords. These text ads appear on searches conducted around keywords relevant to the campaign. Our team will utilize proprietary software to pull the highest performing keyword within your business industry. The campaign allows us to load as many keywords as you want, or we can scale it back to focus on one area of your business that you want to grow. As always, Media Venue will put together a well-rounded strategy that is designed to put your business in the best place to succeed.
Driving Conversions with Search Engine Marketing
Once, a consumer searches one of your business’ keywords, text ads will populate at the top of the search engine results page. When, a consumer clicks on your business text ad, they will be taken to a specific landing page. The end goal is to get the consumer who is either interested or in the market for your product and/or service to visit your site. Once we have the consumer on the site, we want them to feel encouraged to take action, whether that is a phone call or filling out the contact form.
Search Engine algorithms are constantly changing, and many factors will dictate rankings on the search result pages such as budget and how many competitors are in the same market. The great thing about Search Engine marketing is that you only pay when your text ad is clicked. This is how you are guaranteed to drive a relevant audience to your site.
Start Your Search Engine Marketing
If Search Engine Marketing sounds like the advertising method you need to invest in, give Media Venue a call today. We can place paid search ads on a network of top search engines and over 100 directories and specialty sites. This allows you to reach 98% of the places that consumers search. We will create, place, and monitor your SEM campaigns and provide you with analytics.
Contact Hannah Moore, Digital Marketing Manager, for more information. She can be reached at 502-855-4785 or hannah@mediavenue.com. Enhance your marketing investment with Media Venue!
About Our Blogger
Hannah Moore brings a plethora of digital marketing knowledge to the Media Venue team. Her experience with a variety of digital campaign types and platforms fosters a deep understanding of modern marketing methods and makes her an authority in the digital sphere. She uses complex targeting technology to assist her clients in reaching their key audience.
