In the Digital Age, the internet has impacted nearly every aspect of our lives—Including the marketing industry. As the industry evolves, so do its methods, such as television and radio. Television and radio have now become available on-the-go and on-demand via streaming. While television and radio remain important advertising tactics, the shift to streaming only enhances benefits and campaign success.
The Future of Radio: Radio Streaming
Radio has historically been one of the best ways to reach a wide, diverse audience. In traditional radio advertising, targeting was based only on the radio format and offered no other targeting options. Thanks to the internet, radio now offers diverse targeting options and user data to reach your ideal audience.
Streaming radio, such as the iHeart Radio App and Spotify, offers a way to directly reach your ideal audience based on the artist or podcast they are listening too. Over 75% of users on these services have a free profile, meaning that they will be served ads. When advertising on streaming radio, you can change your message to target those directly that would be listening. You can utilize the user data, such as location, interests, and age to narrow the targeting to only reach those who benefit most. This amplifies the benefits of traditional radio advertising while increasing reach, targeting, and data collection.
Television On the Go: Television Streaming
Traditional television advertising remains one of the most beneficial and successful marketing tactics. With streaming television, you can now reach your audience where they are—On the go! Television streaming refers to any of the streaming platforms such as Hulu, Amazon Prime, Apple TV, and more. With over 80% of households in the United States subscribing to at least one streaming service, it offers a great way to reach a wide audience. Streaming TV also allows targeting based on a variety of demographics including location, age, and viewing preferences. This allows you to spend your advertising dollars where it counts—Where your audience is!
Stream television also offers a variety of analytics so that you can tailor your campaign to perform better. These updates don’t have to wait for the next campaign; Often times, you can edit or change your campaign details in real time. By offering measurable results, many businesses feel that streaming television has more success as they can see the direct correlation between their audience, their campaign, and their sales. The ability to target more narrowly, offering in-depth analytics and user data, and reaching your audience wherever they may be all huge benefits of streaming television over more traditional methods.
Media Venue is Here to Help
From the newest evolutions in the marketing industry to tried-and-true methods, the Media Venue team is here to help. Contact us today to learn about all of the advertising tactics your business could benefit from.
