Since 1994, the year that the first display ad flashed across a computer screen, display advertising has come a long way. Through the years, as we are sure you have noticed, display ads have flooded the internet and become commonplace on nearly every website across the web.
In fact, the Google Display Network reaches 90% of the Internet users world-wide, across millions of websites, news pages, blogs, and Google sites, including Gmail and YouTube (source). So, how can you as a business use this massive network as a marketing asset? First, it helps to understand the basics of display advertising and what it can accomplish.
What is Display Advertising?
Display advertising is a type of marketing that utilizes text, images, and videos to promote a product or service online. The phrase functions as a blanket term that includes all visual ads that are placed on websites, whether they be a banner ad, image ad, or text ad. There are a variety of display ad options available to users, including:
Traditional Display Ads
As the name suggests, these display ads are the most basic kind on the web. They often feature images to capture the attention of the audience and then text to draw in consumers. These ads are placed primarily on websites within the display network and can be a variety of sizes.
Responsive Display Ads
These ads are partially automated and can be created within the Google Display Network. To create them, businesses only have to provide text, images, and logos that Google will optimize to improve on performance. These ads are great for consumers that do not have strict branding guidelines or have creative freedom to allow for optimization.
Retargeting Display Ads
Also known as remarketing display ads, these ads are shown to people that have previously visited your website and did not perform a desired action within a specified timeframe. This time of ad is great for targeting consumers with more personalized content and look to drive conversions.
Native Display Ads
Native ads are a unique kind of display ads. They match the look, feel, and function of the website on which they appear. This means that they don’t look as much like ads as the other formats. Instead, they blend into the webpage and are less distracting to the consumer.
What is the Google Display Network?
As previously mentioned, the Google Display Network reaches across millions of websites around the world. This means you can cast a wide net with a display ad. Or, you can use the network to target the consumers that mean the most to your business. In fact, the network is designed with targeting options that can help you strategically reach the consumers that you are interested in engaging with.
You can use the targeting options within the network to reach new potential customers or to re-engage with past customers. For example, similar audiences and in-market audiences allow you to target people who are most likely to be interested in your products or services. Or, you can use your own data to create remarketing lists to help your ads reach people who have previously visited your website. Either way, the network allows you to granularly target consumers while also allowing the expansive system to find and engage with them at the right place and right time.
Make Display Advertising Work for Your Business
Display advertisements work extremely well for businesses because they are highly engaging. They can reach a client wherever they are browsing. With flexible budgeting possibilities, businesses of all sizes can afford to put their businesses on display.
Media Venue can help you with display advertising initiatives. We can create beautiful creative as well as place your ads on the best websites to reach your potential clients. In addition, we can work within our platform to optimize your campaign as it goes, getting you the best possible ROI. If you are interested in learning more about our capabilities or are ready to get started, contact us today.
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About Our Blogger
As Media Venue’s social media manager, Michelle Dunaway has her finger on the pulse of the constantly-evolving social landscape. Her extensive background in both creative and technical writing coupled with her experience in the marketing world fuel a dedicated interest in keeping up with industry trends. Researching and writing about best practices in digital marketing allows her to utilize these practices to serve her clients.
