As the online marketplace continues to grow and evolve, more and more businesses are turning to paid search results as a additional element of their marketing campaigns. Paid search campaigns are a low risk/high reward strategy that can see a $2 return on every $1 spent. But what sets this strategy apart from other marketing strategies? We’re here to help you find the value in this exciting new avenue of outreach and incorporate it into your total marketing campaign.
Digital Marketing for Your Business
Paid Search, or sometimes called Pay-Per-Click, is digital advertising strategy that places a business paid ads higher on relevant search engine results pages. It utilizes specific demographic information to laser target your audience, increasing the chance of your ad reaching the exact consumer you are hoping to reach. Utilizing the bidding process, in which a company can focus on specific keywords or phrases and pay per engagement. Businesses measure engagement in a number of different ways…
- Clicks- the number of ad clicks to visit your site
- Impressions- the number of ad views to help create brand awareness
- Conversions- the number of times your ad leads to a specific action, such as signing up for your newsletter
- Views – for video ads only, this measures the number and length of ad views
The Benefits of Bidding on Your Business
Paid search and SEO are sometimes used interchangeably, but some substantial differences set them apart. Paid campaigns allows you to reach your target audience more efficiently and cost-effectively. Traditional SEO is managed over a set period of time for a specific cost. Comparatively, paid search uses market value and keyword bids. A paid campaign’s cost is often based on how often the ad was engaged with. These campaigns will appear at the top of the search results, while an SEO campaign will appear further down. This increases the likelihood of a consumer finding and clicking on your website first. Additionally, a paid search campaign can lead to immediate results. Traditional SEO strategies can take weeks to evaluate and see results. Alternatively, a paid campaign can start begin to see measurable results immediately after placing the ad.
Media Venue is Here to Help
Our experts at Media Venue have the knowledge needed to develop and execute a paid search campaign. If you are interested in creating a new campaign, or adding it to an existing campaign, reach out to our team to get started!
