Despite what you may believe, newspaper advertising is not dead. Newspaper advertising has changed a lot in the last decade. However, the vehicle still provides a cost-efficient advertising option, with short lead times and an engaged audience.
Because of a rise in digital marketing alternatives, many businesses don’t know about traditional advertising opportunities. Today, we aim to shed some light on creating successful newspaper ads that could become a profitable vehicle into your marketing plan.
What is Newspaper Advertising?
In order to create a successful newspaper ad, it is important to understand newspaper advertising as a whole. Newspaper advertising is a paid form of marketing that allows businesses to buy various sized spaces on a page in a publication. Budgets can range anywhere from $50 for small modular ads to thousands of dollars for full-page ads. Because of this, newspaper ads have been popular for both small and large businesses alike.
In order to maximize your return on investment (ROI), it is important to create an ad that will capture the attention of the readers. Here are a few ways to create a compelling newspaper advertisement:
Consider the Audience
While some businesses may find it feasible to market in national newspapers, this can often be extremely expensive. As an alternative, local and community papers can be a much more cost-effective option, meaning it is important to focus on the audience you are reaching. You can market to papers in your service area or specialize in a topic similar to your industry to ensure you are reaching in-market prospects.
Create a Captivating Advertisement
A successful newspaper advertisement relies heavily on a catchy headline. To get consumers to stop and pay attention to your ad, create short and simple but eye-catching headline. Then, supplement that headline with colorful images, graphics, and text that highlight the benefits of your product or service. Be sure to include contact information such as a website, phone number, or address. This can help interested prospects easily get in touch with you.
Engage the Audience
Once you have targeted an audience pertinent to your business and drawn them in with a captivating advertisement, it is time to engage with them. Including a call-to-action in your ad encourages the consumer to act. One way that companies often get consumers to interact with their ads is by providing a coupon on the page. Consumers can then cut out and use this coupon for discounted products and services, prompting them to make a purchase.
Make Your Business Newspaper-Worthy
Media Venue believes that newspaper advertising is a great way to reach local or national consumers and is ready to help you get started. With a variety of ad sizes and sections available, we can help your business create a captivating advertisement.
Contact us today to get started. Enhance your marketing investment with Media Venue!
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About Our Blogger
As Media Venue’s social media manager, Michelle Dunaway has her finger on the pulse of the constantly-evolving social landscape. Her extensive background in both creative and technical writing coupled with her experience in the marketing world fuel a dedicated interest in keeping up with industry trends. Researching and writing about best practices in digital marketing allows her to utilize these practices to serve her clients.