Mobilegadden 2: Google got Mobile Friendlier this Month

Google Algorithm Updates in Place

On May 12, 2016 Google Webmaster Trends Analyst John Mueller announced on Twitter, saying, “The mobile changes mentioned here are now fully rolled out.”

Back in April 2015 the original “Mobilegadden” took place boosting the ranking of mobile-friendly pages on mobile search results. The goal of the newest algorithm change is to give additional ranking boost for mobile-friendly websites in mobile search results. Google’s Software Engineer, Klemon Kloboves stated that those who have already made their websites mobile-friendly will not be impacted by these changes. Those websites that remain unresponsive will have slim odds of being located during a mobile search. These changes to the algorithm are due to the shift in device usage of the internet user.

As of November 2015 ComScore surveys reported:

  • 80% of internet users own a smartphone
  • 48% of consumers start mobile research with a search engine
  • Apps account for 89% of mobile media time
  • 57% of users say they won’t recommend a business with a poorly designed mobile sitegoogle-iphone-mobile-ss-1920-800x450
  • 83% of mobile users say that a seamless experience across all devices is very important
  • Mobile email opens have grown by 180% in the last three years

As of March 2016 E-Marketer Reported:

  • 1 million internet users are mobile-only users
  • 7 million internet users are a mix of desktop/laptop and mobile internet users


For mobile users, it can be a hassle to attempt to utilize a non-mobile site; as many of us know consumers aren’t dealing with hassle anymore. A lack of accessible and easy to read site information on a mobile device or tablet can be quite damaging and often lead to users simply leaving your website and finding their information elsewhere. If your website is not mobile-friendly, then actions need to be taken. Without a mobile-friendly site a business is missing out on reaching a significant portion of the consumer market.

Submit the following form for a free analysis of your company website’s compatibility with mobile devices and search engine algorithms. Clear as mud? Call us and we’ll be happy to explain what all of this means to you and your company’s online success.

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Written by: Holly Dunbar, Social Media Manager



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