There are numerous audiences you can market your business to. When it comes to millennials, however, many businesses may find themselves confused on the best techniques and practices that will reach this audience and gain their attention towards the products or services your business is offering. However, the millennial audience shouldn’t be skipped over entirely. Although the exact years vary, millennials were born from around 1981 to 1996. This group, the oldest of which are in their late 30s, make up 30% of retail sales in 2020. Even more, 30% of millennials are authorized to make purchases for businesses. When a third of sales comes from one audience, that’s a big indicator that your business should be marketing to them!
Advertise Discounts on Product or Services to Millennials
When considering how to market to millennials, you should first consider what your business can offer them. Studies have shown that more than 2/3rds of millennials would switch brands if they were offered a coupon of 30% or more and almost half would promote a business online (such as sharing a Facebook post, retweeting, etc.) in exchange for a reward, such as a discount.
Therefore, when marketing your business to millennials, consider how easily millennials are swayed by discounts and take that into consideration when developing your marketing plan. But how do you get the word out about your discount? At Media Venue, we offer several different tactics to reach your target audience and let them know what you can offer them. Whether it’s creating a strategic social media management plan, a series of display ads, a radio ad, or something else, Media Venue can help you get the word out about your business to your millennial audience!
Get Your Business Online
If your business doesn’t have a website, it needs one. Millennials make more than half of their purchases online, which means without a website, your business could be missing out on major sale opportunities. Customers can find you and learn more about your business using your website. Even if your website doesn’t offer online sales, it can still help boost SEO and bring traffic through the door. A website is also an outlet that customers can easily visit after clicking on one of your business ads, which Media Venue can also help design and promote.
Media Venue is happy to help with our website building and hosting services. Already have a website? Media Venue also offers SEO consultation and SEO performance services to help your website get noticed by search engines, meaning the likelihood of clicks coming to your website will increase!
Promote Your Business to Millennials on Social Media
It’s no secret that millennials love social media. After all, 9 in 10 have a social media account! Social media not only helps millennials stay in touch with friends and family, but also with the brands they love and introduce them to new brands…this could be you! Even more, social media helps this generation research a product or service; social media (alongside customer reviews) is the first place over 40% of millennials look at when making a purchase decision.
At Media Venue, we have experience writing social media content calendars for a variety of industries. By writing relevant, industry-related, and hyper-local content, Media Venue creates an engaging environment between your business and your target audience that keeps customers reminded of you and your services.
How Media Venue Can Assist in Reaching Your Millennial Audience
Getting your business noticed by millennial doesn’t have to be a mystery. At Media Venue, our team knows how to assist in reaching your ideal audience with a variety of services in both the traditional and digital marketing fields. Give us a call at 502-855-4783 or visit the Media Venue website for more details.
Sources:
“7 Ways to Reach Millennials through Social Media Marketing.” Smart Insights, Smart Insights, 11 Dec. 2019, www.smartinsights.com/social-media-marketing/social-media-strategy/7-ways-to-reach-millennials-through-social-media-marketing/.
Abramovich, Giselle. “15 Mind-Blowing Stats About Millennials.” CMO by Adobe, CMO by Adobe, cmo.adobe.com/articles/2016/6/15-mind-blowing-stats-about-millennials.html.
Bialik, Kristen, and Richard Fry. “How Millennials Compare with Prior Generations.” Pew Research Center’s Social & Demographic Trends Project, Pew Research Center, 14 Feb. 2019, www.pewsocialtrends.org/essay/millennial-life-how-young-adulthood-today-compares-with-prior-generations/.
Carlson, Nikki. “Why Giving Back Increases Brand Loyalty.” Forbes, Forbes, 10 June 2019, www.forbes.com/sites/theyec/2019/06/10/why-giving-back-increases-brand-loyalty/#70f7be2470d2.
Costin, Gui. “Millennial Spending Habits and Why They Buy.” Forbes, Forbes Magazine, 1 May 2019, www.forbes.com/sites/forbesbooksauthors/2019/05/01/millennial-spending-habits-and-why-they-buy/#7a23990b740b.
Dimock, Michael. “Defining Generations: Where Millennials End and Generation Z Begins.” Pew Research Center, Pew Research Center, 17 Jan. 2019, www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/.
Sagin, Erin. “10 Stats That Will Make You Rethink Marketing to Millennials.” WordStream, 12 Feb. 2020, www.wordstream.com/blog/ws/2016/02/02/marketing-to-millennials.
“Selling to Millennial Decision-Makers.” Sales Fuel, Inc., 2019.
