Although the 21st century is regarded as the age of technology, there are many benefits to utilizing traditional marketing methods, such as print advertising. In fact, 71% of consumers are more likely to trust print ads than they are to trust online advertising. Because of this, magazine advertising is a great method of utilizing images and color to command the attention of consumers.
Unlike a majority of digital ads that are skippable, magazine ads are permanent. While online banner ads will disappear as soon as a consumer clicks away from them, print ads remain and can be flipped by days, weeks, and even years later, still holding the same impact. So, how can you create a magazine ad that makes a lasting impression?
Magazine Advertising Best Practices
As mentioned, the biggest goal of a magazine advertisement should be to make a long-lasting impact. In order to do so, you need to connect with the audience on a variety of levels and engage them fully in the advertisement. There are a few great ways to ensure this will happen, including:
Bold and Beautiful Color
The human eyes are drawn to color – whether that be colors we like or do not like. To create a magazine ad that uses color in a positive way, consider using complimentary colors or different hues of the same color to create a cohesive advertisement.
Though color can be eye-catching, it can often quickly turn to overwhelming. Avoid using too many different colors or colors that don’t go well together. Not sure what colors go together? The color-wheel can be a great resource! Or, consider using neutral colors with a single bold or bright color to emphasize a specific part of your advertisement.
Powerful Imagery and Logos
Your logo sets your business apart, so it is important to always include your logo in print advertising mediums. This stays true for magazine ads as well. Always include your logo to drive your brand home.
In addition to your logo, it is important to use crisp, powerful imagery. Make sure your images support the idea of your advertisement while creating an impact on the consumer. Also ensure that pictures are professional, crisp, and clear, so they don’t distract from the advertisement.
A Catchy Headline and Engaging Copy
Writing a catchy headline doesn’t have to be impossible – take the time to consider how to capture your audience in a concise and clever way. Toss out a few different ideas before deciding which is best and consult your creative team to find the headline that best conveys your message.
But don’t stop there! Once you capture the audience with your headline, it is just as important to create engaging copy for the rest of the ad. Though in magazine ads the pictures do a majority of the talking, you should include copy that identifies why your brand can solve a specific problem the reader may have.
Finally – a Call-to-Action
No advertisement is complete without a call-to-action. What do you want readers to do in response to your ad? Once you decide, craft a call-to-action that encourages that response and includes the resources necessary for them to easily complete it.
Consumers will only be willing to perform simple actions, so make your call-to-action as simple as possible. Don’t ask consumers to complete a multi-step process – ask for a simple call or website visit to drive leads and traffic to your brand.
Create A Successful Magazine Advertising Campaign
If you are ready to put these practices to the test, contact Media Venue today! There are a wide variety of magazines that allow businesses to select from a local, regional, or national audience. In addition, a wide array of lifestyle, general interest, and trade topics allow businesses target the right consumers with their ads.
Start advertising in print today and make a lasting impression on your target audience. Enhance your marketing investment with Media Venue!
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About Our Blogger
As Media Venue’s social media manager, Michelle Dunaway has her finger on the pulse of the constantly-evolving social landscape. Her extensive background in both creative and technical writing coupled with her experience in the marketing world fuel a dedicated interest in keeping up with industry trends. Researching and writing about best practices in digital marketing allows her to utilize these practices to serve her clients.