As an advertiser, getting your word out and securing your position has never been a larger can of worms. There’s the digital media world of Facebook ads, Twitter ads, Instagram ads, website advertising, email marketing, search engine optimization, and YouTube ads, on top of your traditional media like billboards, TV advertising, Yellow Pages advertising, and bus advertising.
A little more involved than it used to be, right? Louisville digital media agency Media Venue has collected a number of “musts” from marketing sages around the globe that you need to consider when moving your business into the “new world” of advertising.
The Law of Inequality in Digital Marketing
Whether in dollars or in effort, digital marketing is not a one-to-one return. Because the digital world is so noisy, it can take a Herculean effort to get noticed.
So to get above the noise, organizations pour more money and more time into their digital campaigns.
The results, though, are not proportional. Doubling the spend on a digital campaign doesn’t equate to double the returns. Marketing, whether digital or otherwise, has to be strategically focused on the markets that will yield the highest return.
It has to be a focused rifle shot, not a shotgun spray. [Source]
Content, Content, Content
An important part of an online marketing strategy is the creation of content to share with your audience on social channels. Why is blogging important? The answer is exposure, credibility, and lead generation.
The content should focus on a topic that relates to your business. If you’re a florist, you could write about the 10 easiest flowers to grow in certain climates. If you run a custom car shop, you may share the details of a recent auto project. These posts may benefit your company’s credibility, reputation, and exposure. You do not want the blog to sound like a sales copy. The goal is to write about something your company is knowledgeable about and will interest the reader so that it is shared by those readers with others, which introduces your business to new consumers.
There are a number of other reasons why blogging is important for an online business. For example, consistent blogging may increase the chance that your business will be found in search engine results because each new blog post will create a new indexable page for search engines. Your content needs to be unique as in not from another source. It should also be about 3,000 words on average per month, spread across 4-6 blog posts. This is enough wording to create work of authority according to google rankings, but not so much that is unmanageable for a small company. [source]
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