While social media is primarily used by businesses to connect with current and prospective customers, its benefits can be countless. In fact, an often-forgotten use for social media platforms is job recruiting. Studies have shown that 73% of 18-34 year-olds found their last job through social media. What does this mean for businesses? If you are avoiding social channels as a means to reach potential job candidates, you could be missing out on some fantastic talent.
Here are some things to consider when job recruiting on social media:
Meet Candidates Where They Are
By this point, job recruiting on social media is no longer a novelty. Instead, it is a must in order to meet candidates where they are searching. 25% of all job seekers are using social platforms to pinpoint their next career. And even more impressive, 21% of candidates said they were able to find their dream job through social media. What does this mean for your business? It means that not only can you find candidates on social media, but you can find QUALITY candidates that are a great fit for your business.
Plus – the biggest bonus of meeting candidates where they already are? It involves no cost! Other job sites can cost significant amounts of money and will only reach the candidates that are active searching on them. It can seem impossible to decide which job site will help you reach the best applicants. Instead, you can freely post jobs on extremely popular platforms and reach candidates for free.
Benefits of Job Recruiting with LinkedIn
LinkedIn is the world’s largest professional network on the internet. It can be used to connect with prospects, strengthen professional relationships, find the right job or internship, recruit for your business, or learn the professional skills you need to succeed (source). In addition, 90% of LinkedIn members are open to the right job opportunity.
What does this mean for businesses? It means that LinkedIn is a great place to get in front of the right prospects faster. When a job is posted, LinkedIn automatically matches your jobs with the most relevant and qualified candidates. As people apply, it is simple for businesses to filter and rate prospects in order to easily put efforts towards contacting the most suitable applicants.
Even better? Anyone with a business account can post a single job for free. If a company is looking to hire for multiple positions or actively recruiting, they can put money behind the posting in order to reach qualified applicants more quickly and efficiently.
Benefits of Job Recruiting with Facebook
Facebook is the largest social platform, so why not utilize it to reach potential applicants? By posting jobs on a business page, companies can ensure that they are reaching a large pool of prospects on both mobile devices and desktops. People can see Facebook job postings in the marketplace or in the new Jobs Bookmark. Plus, contacting applicants is simple using Messenger.
Like LinkedIn, job postings on Facebook are free. However, you can post more than one job at a time for free. While these jobs are searchable in both the Marketplace and Jobs bookmark, businesses can boost posts to reach a larger and more targeted audience by putting a budget of their choice behind the posting. This can be an effective and low-cost method to reach prospects through the social platform.
Start Recruiting with Media Venue
Media Venue has experience in all facets of the social media world, whether it be posting organically or doing paid advertising. If you are looking to get started with a new social platform, or if you are ready to start promoting your job openings on social media, we can help. Our team knows how to build a personality that fits your business and reaches your prospects. Contact our social media manager today and enhance your marketing investments!
About Our Sources
Media Venue researches and finds extremely reputable and respected sources to utilize in support of our content. We pride ourselves in providing relevant and reliable content to all of our readers.
About Our Blogger
As Media Venue’s social media manager, Michelle Dunaway has her finger on the pulse of the constantly-evolving social landscape. She has an extensive background in both creative and technical writing. Coupled with her experience in the marketing world, she has a dedicated interest in keeping up with industry trends. Researching and writing about best practices in digital marketing allows her to utilize these practices to serve her clients.
