The holidays are finally here, which means big changes in your schedule, business, and even marketing. The holidays can mean different things for different businesses; Whether your business sees an influx of customers, or if this is your slow season, it is still the perfect time to switch up your marketing plan. From special discounts to personalizing your marketing to reach that ideal audience, Media Venue is here to help you make the most of your marketing, and the holiday season.
Make the Most of the Holidays
The holiday season is a time for comfort, communication, and connection. This rings true in the marketing industry as well. Consumers at this time have different expectations of businesses, including personalization and even special discounts. Changing and enhancing your marketing during this time is a great way to stay current both with your advertising, and with your customers.
Reaching out to your customers during this season is a great way to increase your campaign success, including through email. Email marketing helps to reach your consumer base, allows you to offer new deals or put a new product in front of your audience, and make that holiday connection that most consumers are looking for. Make sure to personalize these emails and invest in new creative. Email marketing during this time is increasingly competitive during this season, so make sure that yours stand out among the rest.
Social media is one of the biggest changes you will see during the holiday season. Even the posting schedule of most businesses will change during this time to reflect holiday hours, or to acknowledge the holidays and events. This season allows for more creativity on social media, through promotions, and across your company. Promotions such as “12 Days of Deals” are common in the retail sector and can be pushed on your socials to get the consumer excited and invested in not only the promotion, but your business as a whole. During the holiday season, promotions and social media can lean on each other to increase the response, sales, and profits using creative marketing measures that may not work at other times of the year.
Lessons that Go Beyond the Season
Changing your marketing during the holidays doesn’t only provide a way to try new creative or tactics—It also allows you to learn lessons in marketing that last well beyond the season. Most advertising tactics provide analytics that allow you to see if these changes enhance, or hurt, your conversions and profits. Comparing your engagement and ROI will help you to decide if these changes should last the year, or if they didn’t work for your business. Switching up your marketing plan will always allow you to learn what works best for your business and customers, and the holidays provide a perfect time to explore these options.
Media Venue is Here to Help
From the holidays to every day, Media Venue is here to help. Our team is here for you and your business succeeds in any season. Contact us today to start working on your personalized media plan.
