The start of the New Year is often a time for self-reflection and setting goals. But, have you ever thought of setting digital marketing resolutions for your business? Although creating a digital marketing resolution for your business may not be the first thing that comes to mind when thinking about New Year resolutions, it certainly should be for business owners. After all, they are the perfect opportunity to challenge your business to increase performance and revenue in the new year, along with revitalize your digital appearance and take your marketing strategy to the next level.
With the New Year right around the corner, now is the time to take your marketing strategy to the next level. Here are a few ideas to ensure a better and more rewarding marketing strategy in the new year.
OVERHAUL YOUR BUSINESS’S STYLE
As they say, first impressions are everything. That’s why overhauling your business’s style is a great resolution to make in the new year. Make sure visitors to both your website and social media pages are greeted with great photos, an eye-catching design, and interactive content.
Another step is to examine the text that is placed on the company website. Make sure the ‘why’ is clearly stated and hits your consumer immediately. The consumer should easily be able to determine ‘why you should choose our services over the competition’ or ‘why our product is above others’. The customer should also be able to easily find the information they are looking for. If that information is not stated on the first page, then that customer will go looking elsewhere.
The New Year is the perfect opportunity to make these changes. Update your profile picture, edit the text on the website or try a different color scheme. Keeping your business’s content fresh and welcoming, yet also intriguing, is key to holding the viewers’ attention longer.
ENHANCE YOUR BUSINESS’S SOCIAL MEDIA PRESENCE
Do you feel like your social media pages have become stagnant? Or maybe they have fallen to the wayside due to the numerous other tasks that come with running a business? The new year is the perfect opportunity to begin establishing and maintaining a social media presence. In fact, social media can help your business meet marketing resolutions!
If your business’s New Year resolutions include enhancing the social media presence, try including interactive posts and stories that will encourage people to like, comment and share your business’s content, such as through a poll or a promotional giveaway. Social media platforms have a ton of great features and are always coming out with more, so take a chance and include some of these features in your business’s next post or story!
Posting on social media needs to be consistent, not only to stay in front of the consumer, but to have your business be the first to come to mind. If you need additional help with enhancing your business’s social media presence in the new year, be sure to check out our posts on “The Importance of Establishing and Maintaining a Social Media Presence” and “Meet Marketing Goals with Social Media.”
UTILIZE VIDEO CONTENT
Today’s consumers want information fast and efficiently. If they can’t find what they’re looking for in less than a minute, they will return to the search engine. This is just one of many reasons why including video marketing in your business’s strategy for the New Year is a great idea. After all, studies show that a person is more likely to watch a short video than read a small paragraph. Even more, videos are visually appealing, can hold the attention of a viewer for longer, and get the message across fast and efficiently. Utilizing video content can easily take your social media and/or website to the next level.
When using video marketing, keep your videos brief and straight to the point. Video content can be posted on the homepage of your website or utilized on social media, Or, you can sent out videos in an email blast to all current and/or prospective customers can be a great marketing asset.
VISUALIZE THE MARKETING PLAN
Another important business resolution for the new year is to visualize your business’s marketing plan. Marketing plans and strategies can be very elaborate and contain various moving parts. When you have your marketing strategy in mind, sit down and map out exactly how you are going to execute it. Write down what types of campaigns you will be utilizing, goals you want to achieve, the steps involved in bringing the plan to action, and which members of your team that will be responsible for that specific portion of the plan.
Writing steps down and putting an agenda behind the plan will make the execution of the plan run smoothly. The more information you can plan for, the easier the set-up will be. As they say, it is always better to be overprepared than underprepared.
ORGANIZE, ORGANIZE, ORGANIZE
The end of the year is hectic for many of business owners. Between the holidays, co-worker vacations, and prepping for the New Year, it is very easy for things to get misplaced. Take some time to organize the documents on your computer and/or file cabinet and create folders so it makes locating specific documents easier.
The more organized you can be with your marketing materials, the easier it will be to visualize your marketing resolutions throughout the year. It is easy to get caught up in several different directions, but with optimal organization, you’ll be able to tackle anything!
SET ATTAINABLE GOALS
An attainable goal is many things: measurable, realistic, controllable, flexible, and ethical. However, an attainable goal is also something that all businesses should set in the beginning of the new year. Goals can be set monthly, quarterly, or annually. They are important because they can help keep your business on track to reaching an even bigger milestone.
Marketing resolutions require goals in order to assess the successes and shortcomings of a campaign. Clearly state your “why” before setting goals.
When goals are achieved, pat yourself on the back and set another goal to push yourself a bit further. Allow room for growth; in the marketing world, platforms and strategies are always evolving. If goals are not reached, don’t let it set you back further. Assess the campaign, determine why the goal was not achieved. Then, adjust the campaign and/or the goal for you to make small steps in the right direction.
Write your goals down so that they are visible to you and your team throughout the day. Small reminders can go along way and continue to motivate your team to continue to work hard. Marketing is a team effort; everyone must be on board to be successful!
SETTING DIGITAL MARKETING RESOLUTIONS FOR THE NEW YEAR
By creating and following your business’s resolutions, you can take your business to the next level in the new year! Whether you choose to utilize the ideas on this list or create some resolutions of your own, don’t forget that Media Venue is here to help your business reach your business goals in the new year!
Whether you need help with traditional marketing or digital marketing, our team can assist your business. We have experts in website design, content development, radio and television advertising, and more. For more information, give us a call at 502-855-4783 or email our Director of Digital Marketing—Cassie Rogers—at cassie@mediavenue.com. Enhance your marketing investment with Media Venue!
