Category: Traditional Marketing

Podcasting Podcasting

Do you “Heart” Podcasting?

Podcasting has steadily become a popular form of entertainment over the last decade.  Offering content creators free reign over subject matter and format, podcasting allows …

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Evolution of Radio branding

The Evolution of Radio

I can remember at an early age, probably around 8 or 9, learning Morse Code. There I sat with my Dad at the dining room …

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hulu advertising advertising budget

Hulu Advertising – Stream Your Ads

With over 40 million subscribers, Hulu is one of the biggest streaming television platforms in the world. Now more than ever, people are cutting the …

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television television

Television Is Still King

Do you remember the 1980 song, “Video Killed the Radio Star”? The hit track by British one-hit wonders the Buggles laments how the rise of …

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traditional creative print advertising

Best Practices for Traditional Creative

Traditional marketing refers to any type of advertising that is done offline – the most popular vehicles being television, radio, and print marketing. While digital …

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streaming radio radio advertising

Opening Pandora’s Box with Streaming Radio

While many traditional advertising methods have stayed with their conventional roots, radio has evolved with the ever-changing digital world. Streaming radio, or online radio, now …

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newspaper advertising content development

Newspaper Advertising – How to Be Successful

Despite what you may believe, newspaper advertising is not dead. Newspaper advertising has changed a lot in the last decade. However, the vehicle still provides …

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direct mail branding

Direct Mail – Still Relevant in the Digital World

Direct Mail is still around and very relevant. In fact, many of us receive at least one piece of direct mail daily in our mailbox. …

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cinema advertising branding

Will Cinema Advertising Survive the Pandemic?

If you’ve heard it once, you’ve heard it a thousand times – life as we knew it before the pandemic is forever changed. With nearly …

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outdoor advertising branding

Outdoor Advertising – Still a Good Fit?

In a world where digital marketing seems to be taking over, it is easy to forget about the traditional avenues that businesses have relied on …

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