Category: News

photo of woman with increased awareness awareness

Increase Awareness and Engagement with Remarketing

3 men walk into a bar. Nope, scratch that, wrong story. A prospect visits your website. You want to continue to engage with this prospect ...
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billboards

Benefits of Billboards

Outdoor advertising has been around since the 1500s, known as “flyposting”. Unsurprisingly, the name changed to what we know it as, Billboards. There have been ...
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Traditional Advertising is Not “Dead”

Yep, you read that right. Traditional advertising is not dead. In a recent article, the Harvard Business Review (HBR) stated that traditional advertising – long ...
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billboards

8 Types of Billboards

Billboards have been around for a little over 150 years. Originally, they were based on poster advertisements. As billboards started becoming more popular, the ad ...
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advertising

Video Ads vs. Static Ads – Reach Your Audience

In recent years, social media has become the dominant outlet for reaching both new and existing customers through branded content. As the business side of ...
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digital tactics

From Froogle to Google: The Evolution of Google Shopping

In 2002, Google started dipping their toes into the world of online shopping with their Froogle service, a price comparison platform with their Froogle service. ...
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digital marketing

QR Codes: What Are They and How Do You Use One? 

QR codes are everywhere! Take Snapchat for example. You can scan someone’s QR code to add them as a friend instead of typing their username. ...
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Digital Marketing Tactics to Increase Customer Retention

In conversations with clients, one of the questions we often hear is, “how can you help us reach new customers?” Let’s take a moment to ...
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News

The Olympics – A Complicated Advertising Game

For more than 3,000 years, the Olympics have been an ever-changing event. Created to honor Zeus, the king of Gods, it has expanded tremendously. It ...
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Make the Most of Your First-Party Data

Do you have a strategy in place for optimizing your first-party data?  How is your business making the most of their first-party data? How will ...
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