Category: News


8 Types of Billboards

Billboards have been around for a little over 150 years. Originally, they were based on poster advertisements. As billboards started becoming more popular, the ad …

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Video Ads vs. Static Ads – Reach Your Audience

In recent years, social media has become the dominant outlet for reaching both new and existing customers through branded content. As the business side of …

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digital tactics

From Froogle to Google: The Evolution of Google Shopping

In 2002, Google started dipping their toes into the world of online shopping with their Froogle service, a price comparison platform with their Froogle service. …

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digital marketing

QR Codes: What Are They and How Do You Use One? 

QR codes are everywhere! Take Snapchat for example. You can scan someone’s QR code to add them as a friend instead of typing their username. …

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Customer Retention churn rate

Digital Marketing Tactics to Increase Customer Retention

In conversations with clients, one of the questions we often hear is, “how can you help us reach new customers?” Let’s take a moment to …

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The Olympics – A Complicated Advertising Game

For more than 3,000 years, the Olympics have been an ever-changing event. Created to honor Zeus, the king of Gods, it has expanded tremendously. It …

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browser cookies

Make the Most of Your First-Party Data

Do you have a strategy in place for optimizing your first-party data?  How is your business making the most of their first-party data? How will …

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Google postpones browser cookie crumbles browser cookies

Google Postpones Browser Cookie “Crumble” until 2023

“FOMO” (fear of missing out) is a point of great anxiety for anyone working in digital marketing today. The rate of change in the marketplace …

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Effective Reputation Management Increases Visibility, Trust, Traffic, and Revenue

Do you own a local business?  Are you familiar with the concept of Reputation Management?  Do you know how many “stars” your business rates on Google, Facebook, …

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word-of-mouth marketing News

Word-of-Mouth Marketing

There is no one consumers trust more than other customers of a brand. That is why word-of-mouth marketing is such an important piece of the …

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